Guests were entertained by a Million Dollar Babes showcase and B105 Breakfast Crew's Stav.

Guests were indluged with a Chalk and Cheese Wine & Tasting, Amstel beer, Nudie drinks and Edible Blooms for a chocoloate dessert.

Here is our Networx Brisbane event in the social pages of 'Image Magazine':

Special thanks to our sponsors: Red PR, Chalk Hotel, Chalk & Cheese, Million Dollar Babes, Austereo (B105 & Triple M), Conrad Treasury, FoxxHouse Design, Aquent, Edible Blooms and Fairchild Multimedia.

Event photography by Iceberg Events.

If solid relationships are the key to business success, where and how can these be cemented? What is the role for corporate hospitality and how do make this investment deliver a return for your business?

The panel discussed:

The networking and panel event was held at The Gabba, Wooloongabba with guests overlooking The Gabba playing field.

This is our event in "Out & About" in The Courier-Mail: 

Thanks to our sponsors: Red Carpet Projects, The Gabba, Brisbane Lions, Michael O'Brien Catering, Aquent, Fairchild Multimedia.

Event photography by Esther Cole, Frollop.

Brisbane's marketing and communication industry got together on Wednesday 28 March 2007 to learn about 'Schmooze or Lose? Corporate Entertaining and Events' with guest speakers:

If solid relationships are the key to business success, where and how can these be cemented? What is the role for corporate hospitality and how do make this investment deliver a return for your business?

The panel discussed:

The networking and panel event was held at The Gabba, Wooloongabba with guests overlooking The Gabba playing field.

Thanks to our sponsors: Red Carpet Projects, The Gabba, Brisbane Lions, Michael O'Brien Catering, Aquent, Fairchild Multimedia.

Event photography by Esther Cole, Frollop.

Brisbane's marketing and communication industry got together on Wednesday 28 March 2007 to learn about 'Schmooze or Lose? Corporate Entertaining and Events' with guest speakers:

If solid relationships are the key to business success, where and how can these be cemented? What is the role for corporate hospitality and how do make this investment deliver a return for your business?

The panel discussed:

The networking and panel event was held at The Gabba, Wooloongabba with guests overlooking The Gabba playing field.

Thanks to our sponsors: Red Carpet Projects, The Gabba, Brisbane Lions, Michael O'Brien Catering, Aquent, Fairchild Multimedia.

Event photography by Esther Cole, Frollop.

Held at the GPO Hotel in Fortitude Valley, the audience heard from the following speakers:

Our "Fanfare, Fashion and Fuel" panel will discuss:

This is our Networx Brisbane event featured in 'City News':

Thanks to our sponsors: Red Carpet Projects, Aquent, GPO Hotel, Fairchild Multimedia.

Event photography by Esther Cole, Frollop.

In the last decade we've been given an entirely new set of marketing tools: Banner ads, email marketing, micro sites, social networking, mobile marketing, virtual worlds and online advertising.

How does the new world of online advertising work? What do you need to be aware of? How can you use it effectively?

Technology no longer drives it enables. So what's coming for the next decade? What should you be planning for, but aren't? What is the next big thing in this constantly evolving space?

Our presenters are:

This is our Networx Brisbane event featured in Business Acumen 'Demystifying the Digital revolution' with Jodie Parker, of Networx:

Thanking our sponsors: LapePhelan Marketing Communications, Aquent, GPO Hotel, Fairchild Multimedia

Brisbane's marketing, PR and communications industry learnt how to 'maximis the media':

Are you struggling to get your story noticed by the media? Are you at a loss as to what will get it over the line? Perhaps a stronger 'hook'... a different spokesperson maybe... or is the solution as simple as the actual 'day' you sell it in? Find out what works and what doesn't when it comes to securing editorial coverage.

The panel covered:

 Speakers were:

Thanking our sponsors: LapePhelan Marketing Communications, Aquent, Brisbane Powerhouse, Edible Blooms, Fairchild Multimedia

The Brisbane networking seminar event was held on Wednesday, 25 July 2007 at the GPO Hotel, Fortitude Valley.

In the last decade we've been given an entirely new set of marketing tools: Banner ads, email marketing, micro sites, social networking, mobile marketing, virtual worlds and online advertising.

How does the new world of online advertising work? What do you need to be aware of? How can you use it effectively?

Technology no longer drives it enables. So what's coming for the next decade? What should you be planning for, but aren't? What is the next big thing in this constantly evolving space?

The audience heard interesting presentations from:

Thanking our sponsors: LapePhelan Marketing Communications, Aquent, GPO Hotel, Fairchild Multimedia

Held at GPO Hotel, Brisbane's marketing and communications industry discussed 'marketing marketing':

How often have you felt like banging your head against a brick wall due to your company not quite understanding the importance of the marketing role within the organisation?

How often have you heard that marketing is a cost centre and can be referred to as a "nice to have", rather than an "essential" business unit that adds value in a myriad of ways?

How often does your marketing budget get trimmed down due to company cost cuts?

Over the past year, Networx has facilitated many marketing events and when talking to marketers, have recognised that there is a common trend amongst our great Brisbane marketers, they do a fantastic job but very rarely get the kudos that they deserve.

So, to help Brisbane marketing professionals combat some of the issues, we have invited a Marketing Manager from a prestigious city law firm, a CEO froman Information Services firmand a Marketing Agony Aunt who is a specialist consultant in helping marketers "market marketing".

Our experienced panel will talk through a range of different situations they have encountered which will assist in helping Brisbane marketing professionals handle the challenges they face on a day-to-day basis.

Speakers were:

Thank you to our sponsors: LapePhelan Marketing Communications, GPO Hotel, Aquent, Edible Blooms, Fairchild Multimedia

Held at the TCB Centre in Fortitude Valley, the Networx Brisbane 'Fashionistas and Fanfare - Entrepreneur Panel' event was also featured in 'The Courier-Mail' on 27 March 2009, page 76 (pictured right).

Brisbane's marketing and communications industry participated in a panel discussion about:

Do you have creative business ideas? Have you seen something that you could turn into your own business venture?  How did all those successful businesses out there start? Was it purely by chance or a long labour of love?

What does it take to be a success in a crowded market place? How do you motivate yourself to make the leap from job security? What are the thrills and spills you can expect along the way?

Join us for an unique insight into three entrepreneurs as they discuss how they started, where they faulted and how they have turned their entrepreneurial dreams into successful business endeavours.

Speakers were:

Thanks to our sponsors: LapePhelan Marketing Communications, TCB Centre, MBE STones Corner, Superfox Merchandise, Edible Blooms

Event photography by Chris Winters, Winters Design

'Gender Divide Crossed' - Networx article in 'Brisbane Times'. 

'Gender Divide Crossed Photo Gallery' - Photos from the Networx event in 'Brisbane Times' online photo gallery.

Our Networx 'Gender Marketing' event featured in 'The Courier-Mail', 4 May 2009, page 44:

Below is the Networx event held on 29 April featured in 'Style Magazine (North)', June 2009, page 32: 

Our pannellists were:

Brisbane's marketing and communications industry came long to discuss:

Primary Market Segmentation - Male/Female.  Why do it?  How do you market specifically to these segments?  What works and what doesn't?  Could segmenting your market in this way work for your product or service? Do men and women use the internet in the same way?  And what strategies - both traditional and new media - should you use when specifically targeting men or women?

Thanks to our sponsors: LapePhelan Marketing Communications, Exchange Hotel, MBE Stones Corner, Superfox Merchandise, Fairchild Multimedia. 

Event photography by Chris Winters, Winters Design

Iceberg Events Managing Director Ms Jodie Parker said after only two years coordinating the popular networking event Networx Brisbane she has felt the full effects of this shift with attendance figures doubling to100 individuals per event.

“I’m proud to admit I’ve relied entirely on networking to grow my business and the success of Networx Brisbane is a testament to the fact networking really works,” Ms Parker said.

“Our clientele range from small business owners to corporate executives, but they all have one thing in common – the desire to succeed – and networking events are often the catalyst for this success.”

Ms Parker said the biggest networking challenge faced by businesses and individuals alike, was understanding how to network properly.

“While there are no hard and fast rules to obey, I do have some tips to improve your networking skills.

“Firstly, be courageous and make the first move; don’t wait for the other person to come to you as, more often than not they won’t.

“Secondly, don’t be a snob - be open to conversing with anyone in the room, no matter what their employment background and you might be surprised by what they can offer your business.”

Ms Parker also suggested focussing on making a few, meaningful exchanges instead of trying to meet everyone in the room.

“The most successful networkers have a ‘how can I help you’, rather than a ‘what can you do for me’ attitude.

“Many people make the mistake of treating networking like a job interview, but the reality is, no one wants to hear your sales pitch within the first five minutes.

“You’re more likely to have success if you pay attention, seem genuinely interested in what the other person has to say and try to offer a helpful suggestion, or referral, whenever possible.      

“And finally, make sure you have plenty of business cards on you at all times. No matter how engaging your conversation may have been neither party can follow-up without swapping contact details.”

Ms Parker also had some tips for choosing the right networking event for you.

“Expect to pay anywhere between $55 and $155 to attend a good networking event but don’t be fooled into thinking the more you pay, the better it will be,” she said.

“Sit-down breakfast events often cost more but I have been to plenty of poorly organised sit-down breakfast that are not worth the paper the invite is printed on. 

“My advice is to do a bit of background research into the organisation hosting the function, its guest speakers and the topic of the event. If you find you’re not happy with the results, don’t attend the event.

“At Networx Brisbane, we aim for informal, yet informative, networking events that don’t cost the earth.

“We provide practical workshops and interactive panels, with handpicked guest speakers to ensure you get value for money and the best networking experience we can possibly provide.”

Networx Brisbane holds functions every month, the upcoming agenda and is listed at www.networxevents.com.au.

For further information or to arrange an interview or images please contact Trina Phelan at
LapePhelan Marketing Communications on 07 3368 1650.

Guest speakers Lisa Butler, Darryl King, Greg Lexiphanic and Clare Lancaster of networking and social media fame will impart their expertise on Facebook etiquette and “tweetiqueete” and brush up attendees’ face-to-face networking skills.

Director of Dot Marketing and Author of 'Using Twitter for Business' Clare Lancaster said the event would be a great opportunity for social media addicts as well and newcomers to the trend.

'Despite the buzz about Twitter there are still many people who are yet to take a look at what it is all about,' she said. 'The best way to understand how to use social media is to sign-up and starting looking at how others are using the medium.

'For people already using social media it is about assessing how you are using it. It should be about engagement and interacting with people.

'Start considering how you are 'working' your virtual room – are you building relationships as you might in the real world?'

Lancaster said she thought most businesses could find a use for some element of social media in its operations.

'There are many tools out there and it is a matter of finding the best one for you. It is about being certain about why you want to use social media, for example, it may be to monitor people’s comments about your business and provide better customer service, or about engaging with others by offering a promotion, or simply about being an opinion leader.'

- Ends -

For media enquiries, please contact Trina McColl at LapePhelan Marketing Communications.

Chambers, TQ’s Director of Digital Marketing, will be joined on the night by a panel of PR and Marketing industry leaders including;

Chris said having people talk about your product or brand in a positive way online could be far more powerful than traditional advertising. 

“Simply engaging in social networking, or PR, or advertising on their own won’t build ‘buzz’.  It’s the right combination of all three that has the magic effect,” he said.

“Building buzz through social media isn’t just for big business. There are many ways SME’s can harness the power of Facebook and Twitter and I will be discussing these.” 

With each panelist bringing their unique experience and insight to the discussion, guests will have the opportunity to hear tips on how to generate positive word of mouth, the role of PR and viral marketing in mainstream media, how to sustain interest and momentum in a campaign and sourcing news across all media platforms.

For media enquiries:
Lani Pauli, LapePhelan Marketing Communications
P: 07 3368 1650 E: lani@lapephelan.com.au

Principal of eponymous marketing consultancy, Mel Kettle said in her experience the economic downturn had forced businesses to tighten up their spending across the board, not just with marketing budgets, and had made companies more aware of their return-on-investment.

“Evaluation has always been an important part of marketing but now that budgets are tighter companies are focusing more on the bottom line and want to ensure they’re getting their money’s worth,” she said.

“I’m hoping to share three low-cost yet effective ideas people can apply to their marketing strategy which can be evaluated and will bring in an ROI – whether that’s through increased sales, brand awareness or an achievement of specific business goals.”

Guests will also hear advice on proven cost-effective communication tools, what has worked for previously successful low budget campaigns, the art of negotiating partnerships, sponsorships and freebies, and what to do when your client or boss want to cut the marketing budget or postpone a campaign.

For more info about Networx's networking seminar event: Marketing on a Shoestring Budget.

For all media enquiries contact Lyla Lopez at LapePhelan Marketing Communications
on 07 3368 1650 or email lyla@lapephelan.com.au

Ms Goddard who is the Director of the Buzan Centre – Australia / New Zealand is uniquely qualified to help people explore their memories and improve them on a practical level, and helps organisations across Australia, New Zealand, UK, USA, Middle East, South Africa, China and South-East Asia to be more innovative, creative and memorable.

She said memory was an important aspect of business and marketing specifically, as both required a good memory.

“Memory is used to remember clients’ names and faces, facts and figures, and tasks or projects,” she said.  “The success of an organisation is based on its staff having the memory to call a client back and do the urgent tasks as well as the important but not so urgent tasks.

“Memorability on the other hand is about making an impact and being remembered by potential or existing clients – whether it’s your company or a marketing campaign.

“The more memorable you are the more top of mind you become to a client, and if you’re in their mind the more likely they are to turn to you if you can provide a product or service they need.”

Ms Goddard said the most important facts she wanted to leave Networx attendees with was the understanding that memory is a skill, everyone can have an excellent memory and develop their memory further, and there are basic principles that can be applied to “age-proof” one’s brain so it can be simple to remember “that person’s name with their face.”

Guests will also learn about the Twelve Memory Principles and mind maps.

Tickets are $60 per person with group bookings and event packages available. For more information or to book call 07 3876 4911 or online at www.networxevents.com.au/brisbane. 

What:   Networx “Memory and Memorability” industry networking event
When:   Thursday 19th November, 2009
Time:    6.00pm – 8.00 pm
Where:  Press Club, 339 Brunswick Street, Fortitude Valley

For all media enquiries contact Lyla Lopez at
Ignite PR & Marketing on 07 3368 1650 or email lyla@ignitepr.com.au.