'Mobile Marketing in the Mix' Panel Event Wrap-up

We had a great panel of speakers last night, 26 October 2011, at The Exchange Hotel discussing 'Mobile Marketing in the Mix'.

Our panellists included:

Dale Rankine, Head of Mobile and Devices, Speedwell eBusiness Solutions @dalerankine
Chris Daley, Product Development Manager, Mnet Group @mnetgroup
Mikey Hallman, Technology Director, Misfit Mobile @misfitmobile

with Cat Matson, Business CATalyst, Alito @catmatson facillitating the discussion.

Here's a bit of an event wrap-up, via Twitter:

NetworxEvents Networx Brisbane

JacquieMync Jacquie Mync

Listening to a great panel of speakers regarding marketing via mobile channel #nxbris #networx
Using mobile is a great way to communicate brand messages in a personal way #networx #nxbris
Using mobile is a great way to communicate brand messages in a personal way #networx #nxbris
Near field communication (NFC) is a growing technical aspect of mobile technology @MnetGroup #networx #nxbris
Mobile marketing is so important today because of increased penetration of the population who have & use mobiles #nxbris #networx
Mobiles are the most important interface for communication. People can't live with out them #networx #nxbris @MnetGroup
SMSs are a great way to communicate with a large, extended database #networx #nxbris
Smart phones=web in your pocket! Why use anything else? #networx #nxbris @MisfitMobile
QR codes are exciting. It's like opening a box or a present #networx #nxbris

jaggedsteel Jake Steele

Commonwealth Bank's Newest App? 'KaChing'. Ballsy. 'Crazy People' for the real world. <3 Honesty in Marketing #nxbris
Push Notifications are an easy-access pass to customer's pockets where you have an app that allows for it. Auto-OptIn = Awesome! #nxbris
Getting Schooled. #nxbris 'A cutdown website on a mobile phone is not a mobile strategy'. Damn. Drawing board, here I come.
QRcode - Gimmick = Google Search. To make it profitable, you need a reward. I.e : Reward + Gimmick = QRcode. #nxbris
Mobile marketing on a shoestring: Google Places listing. Click to Call. Flame trees... Wait, one of those might be overheard outside #nxbris
For those after QR apps: http://createQRcode.appspot.com (free) or awe.sm (paid, customized URL shortener & analytics) #nxbris
Click to call code? Easy. <a href=”tel:xxxxxxxxxxx"> text </a> Where 'x' is your phone number. #nxbris

Dani__Nash Dani Nash

Evening about to start #nxbris
#nxbris NFC = near field communication (think Go Card) RFID is the underlying technology.
#nxbris Research shows mobile is the most important emerging customer interface, esp for teen market (over TV & online).
#nxbris Mobile marketing = going to where your customers already
#nxbris 90% of SMS are opened, compared to 22% of emails.
#nxbris Stats of social check-ins are much less than check-ins for apps that provide useful, location-based functionality.
#nxbris Lots of debate on QR Codes and their benefits. (I'm not convinced.)
“@ShanzDay: Yay! I won a prize at #NXBris thanks @NetworxEvents” <== And me! Thank you. :)
Mobile users are hunters not browsers. #nxbris

MktingResults Marketing Results

ShanzDay Shannon

Smart phones are now mainstream & need to be part of yr marketing @misfitmobile @MnetGroup @DaleRankine talk about mobile marketing #NXBris
Yay! I won a prize at #NXBris thanks @NetworxEvents
#NXBris Is it too late for QR Codes? You really need to reward people well. 'they look so ugly' says @catmatson

7cookka Kate Cook

#nxbris @catmatson is hosting tonight's event! I missed that amazing lady.. Always has plenty of knowledge bleeding questions..
#nxbris ensure you maintain customer engagement after leading them through a touch point (banners/apps/QRcodes/MobileSites) @JonaPeck

JonaPeck Jona Peck

Customer engagement is always key #nxbris
#nxbris There is so much opportunity in the mobile marketing 'market' of Australia. Preach it Dale!
#nxbris Tips for mobile marketing... 1 Understand your customer. 2. Understand your customer. 3. Understand your freaking customer!!

benmkelly Ben Kelly

winning prizes @NetworxEvents should be a great panel discussion on mobile marketing #nxbris
Mobile marketing and "touch points" all about meaningful engagement with your consumer @dalerankine #nxbris
Understanding the communication context for your customers is key to successful mobile strategy @dalerankine #nxbris
Use of QR codes grew 1200% in the US in the past year @ MnetGroup #nxbris
QR codes have a specific purpose for marketers. Campaigns need to be user friendly and reward users for their effort #nxbris @dalerankine

lifeatlucid Clare Smith

Apart from missing dynamic insights into mobile marketing, if you're not at #nxbris Networx Event, you missed how HOT @CatMatson shoes are!

10JIL Giuliana Bonel

What is mobile marketing? #NXBris Guest speakers @DaleRankie @MnetGroup @MisfitMobile
Is there still a place for SMS mkt? Yes! 90% of ppl will open an SMS vs 22% of emails #NXBris
Mobile users are hunters not browsers. They want access information quickly & easily. #NXBris

Lauren_RedPR Lauren Faulkner

With @Danni_RedPR at the mobile marketing in the mix #NXBris event... Very interesting!

bec_1972 Rebecca Harvey

gdebever Guillaume Debever

Last advice on mobile marketing: just don't be scared and do something! if you don't try you can't fail but you can't succeed either #nxbris

SophAp Sophie Paulin

Mobile marketing in the mix...looks like the year of mobile slipped past us, and is way ahead #nxbris

dalerankine Dale Rankine

Thank you @catmatson and @NetworxEvents for a great night of mobile and marketing, drinks and laughs! #nxbris

TrendsBrisbane Trendsmap Brisbane

LisaMa_ Lisa Ma

At the 'Mobile Marketing in the Mix' networking panel event #nxbris (@ The Exchange Hotel w/ @catmatson) [pic]: 4sq.com/tPq7wf
I use Qrafter.com as my free QR code generator (for all the #nxbris codes) bit.ly/vDan4e

You can find out more about the event here: http://bit.ly/NX1011

Post by Lisa Ma (@lisama_)
MC & Event Coordinator- Networx Brisbane
Follow on Twitter: @networxevents

October 27, 2011 12:53pm
Posted in Events, Tips