'Maximise the Media' Panel Event Wrap-up

We had a great panel of speakers last night discussing tips on how to 'Maximise the Media'. Our panellists included:

• Rob Hazel, Senior Journalist, Network Ten @tennewsqld
• Elizabeth Liscombe, Commercial Director - Sponsorships, Southern Cross Austereo @B105Brisbane @TripleMBrisbane 
• Dave Earley @earleyedition, Online News Editor, Quest Community Newspapers @QuestNewspapers

with Cat Matson, Business CATalyst, Alito @catmatson facillitating the discussion.

Here's a bit of an event wrap-up, via Twitter:

Meet the panel at #NXBris @earleyedition @B105Brisbane @TripleMBrisbane's Liz Liscombe & @tennewsqld's Rob Hazel yfrog.com/kislfgdj

 

annastreater Anna Streater

 

To those who think the media release is dead, Rob Hazel from @tennewsqld says they form a huge part of every news day #nxbris

 

GrandBrands Grand Brands

 

Short, sharp and simple is key to getting your press release to cut through #nxbris

 

simoneandevents Simone Givney

 

Keep press releases simple, effective, short... They all have limited time. Be prepared for the next step... Visual, verbal... #NXBris

 

ClaireMT Claire Taylor

 

#NXbris blanket emails drive me crazy, it's not a cut and paste job - woo me properly and personalise!

 

GrandBrands Grand Brands

 

Perfectly said - PR success is about "partnering with their brand". So, deliver PR that is relevant to that brand's target audience #nxbris

 

simoneandevents Simone Givney

 

Commercial v's public benefit.... Both important in the community - sell it right! #NXBris

 

HeatherSmithAU Heather Smith

 

Contact me on twitter @earleyedition but not directly ! I don't write stories !! #nxbris

 

GrandBrands Grand Brands

 

We uploaded a media release for a client onto a related Facebook page and were picked up by Channel 10 #nxbris

 

ClaireMT Claire Taylor

 

#NXbris don't be afraid to hit editors up with everything you've got, don't give up

 

ClaireMT Claire Taylor

 

#NXbris last words: know your assets, know how to spin it within relevance, target to your media and their market!

 

novellamartin Novella Martin

 

People love accountability - I agree Elizabeth Liscombe! @b105brisbane @ triplembrisbane @NetworxEvents #nxbris

 

You can find out more about the event here:

http://bit.ly/NX0811 

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