Networx Brisbane RSS feed for Networx Brisbane http://networxevents.com.au/brisbane/blog/rss VIDEO: Networx Panel Speakers Interview: Blogging & Video Marketing for Business Networx TV sits with the Panel Speakers following the Networx Brisbane Event 'Blogging & Video Marketing for Business' Panel Discussion - 18 May 2011 at the XXXX Alehouse, Milton, Brisbane. 

Speakers who shared their industry knowledge on the night were: Yaro Starak, Founder & Professional Blogger, Entrepreneurs-Journey.com @YaroStarak Gideon Shalwick, Founder, GideonShalwick.com @GideonShalwick Craig Somerville, General Manager, Reload Media @reload_media 

Panel Facilitator and Interviewer: Cat Matson, Business CATalyst, Alito @catmatson

The panellists were asked questions that weren't asked on during the panel discussion on the night.

Interview Breakdown - Gideon Shalwick of gideonshalwick.com:

00:27 - What is the value of having a branded YouTube channel versus just uploading YouTube videos to my own account?
01:24 - So for somebody who is new to YouTubing and particularly to getting their own channel your advice would be don't spend a whole lot of time getting the branding spot on, just start getting video out there?
01:54 - So your top tips would be, get started, and subscribe to others in your niche. So you can see what's going on?

Interview Breakdown - Craig Somerville of Reload Media:

02:35 - I've noticed that Reload, now your not video bloggers however you have recently transitioned from using amateur do it yourself video marketing posts, to professional ones. Why did you move to professional?
03:19 - Are you seeing an improvement in the level of engagement that your getting from your followers now that you have switched to professionally produced videos?
03:48 - I guess my final question then would be, we have talked a lot tonight about how important it is to have your videos obviously on YouTube, that is where you put them, but it is also about putting them everywhere else and embedding them into your other sites, not just linking to them?

Interview Breakdown - Yaro Starak of Entrepreneurs-Journey.com:

04:36 - One thing that we didn't get to talk about tonight was how do we choose a topic? And particularly how do you choose a topic that is going to work in a blog?
05:32 - If its, if for example there is a lot of magazines on a subject, lots of magazines for men's sports, or for fishing and stuff does that mean its going to translate well to an online/blog online?
06:25 - Okay cool, is there a rule of thumb in terms of how often you have to write your topic in order to build a decent amount of traffic?
07:02 - Okay cool, so the key take-aways there are do your research and find a topic that people are going to actually come too and then build as much content as you possibly can?

For more info about the event:

Event website: http://bit.ly/NX0511 

Visit our YouTube Channel for more event videos: http://youtube.com/networxbrisbane

]]> http://networxevents.com.au/brisbane/blog/25097 e8ef4901eb3b36f4d8615f2717a05bc8274b9f34:25097 Tue, 07 Jun 2011 09:20:25 +1000 VIDEO: Blogging & Video Marketing for Business - Networx Brisbane Networx Brisbane http://networxevents.com.au presents: 'Blogging & Video Marketing for Business' Event at the XXXX Alehouse, Milton, Brisbane - 18 May 2011.

Networx Brisbane provided business and marketing professionals in Brisbane the chance to gain insights into the quickly expanding video marketing and blogging industry.

Key points were covered around the effectiveness of Video Marketing, Blogging & the use of YouTube for business use.

The speakers who shared their industry knowledge on the night were: Yaro Starak, Founder & Professional Blogger, Entrepreneurs-Journey.com @YaroStarak Gideon Shalwick, Founder, GideonShalwick.com @GideonShalwick Craig Somerville, General Manager, Reload Media @reload_media 

Panel Facilitator: Cat Matson, Business CATalyst, Alito @catmatson

 

For more info about the event:

Event website: http://bit.ly/NX0511 

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

]]> http://networxevents.com.au/brisbane/blog/25098 e4a755b24c6c6e655a9466409a64c8d1a89f7e49:25098 Tue, 07 Jun 2011 10:07:49 +1000 VIDEO: Networx Panel Speakers Interview: Why Direct is Still the Best Networx TV (http://networxevents.com.au) sits with the Panel Speakers following the Networx Brisbane 'Why Direct is Still the Best' Panel Event Discussion - 22 June 2011 at The Landing at Dockside, Kangaroo Point.

Speakers interviewed were: Neil Jorgensen, Direct Marketing Manager, Signet  @SignetAustralia Nick Pritchard, Creative Director, Decoder  Matthew Johnson, EDM Specialist, Vision6 @Vision6

Panel Facilitator: Cat Matson, Business CATalyst, Alito @catmatson

View the interview video:

During the one-on-one interviews, each of the panellists were asked questions that weren't asked during the panel discussion on the night.

Interview Breakdown - Matthew Johnson of Vision6:

00:26 - How do you build and collect more data with EDM's?
01:40 - Can platforms like vision 6 continue to integrate information and data collection so that you can provide customized campaigns?

Interview Breakdown - Nick Pritchard of Decoder:

02:37 - You said that paper was sexy in a direct marketing campaign, can you tell us more?
03:22 - Are you saying that direct mail, as in snail mail, is a more effective communication channel these days?

Interview Breakdown - Neil Jorgensen of Signet:

04:59 - In a direct traditional market, how are you making sure that your message is going viral?
06:07 - How are you promoting sharing with direct mail?

For more info about the event:

Event website: http://bit.ly/NX0611 

View this video on YouTube: http://youtu.be/7Rlzyl26nGQ

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

]]> http://networxevents.com.au/brisbane/blog/25100 6467afde578ca6d96a9a3f62a7f5a68d5dd8ff51:25100 Wed, 13 Jul 2011 10:32:13 +1000 VIDEO: Networx Panel Speakers Interview: Loyalty, Location & Likes Networx TV (http://networxevents.com.au) sits with the Panel Speakers following the Networx Brisbane 'Loyalty, Location & Likes' Panel Event Discussion - 20 July 2011 at Summit Events Centre, Paddington.

Speakers interviewed were: Mark James, Managing Director, GJI @GJIData Nathan Bush, Head of Interactive Strategy, BCM Partnership @bcmpartnership @nathbush Rachel McLean, Account Executive, TwoCents @OurTwoCents @RachelMcLean

Panel Facilitator: Cat Matson, Business CATalyst, Alito @catmatson

During the one-on-one interviews, each of the panellists were asked questions that weren't asked during the panel discussion on the night.

For more info about the event:

Event website: http://bit.ly/NX0711

View this video on YouTube: http://youtu.be/g-Y4pTFiiMs

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

]]> http://networxevents.com.au/brisbane/blog/25102 35f4797a8c080364d827adfa7c9778861f235d13:25102 Fri, 05 Aug 2011 09:45:00 +1000 VIDEO: The Shift to Inbound Marketing - Panelist Debrief Networx TV (http://networxevents.com.au) sits with the Panel Speakers following the Networx Brisbane 'The Shift to Inbound Marketing' event on the 21 September 2011 at Brisbane Powerhouse in New Farm.

This event gave insight into the world of Inbound Marketing, the current market trends and how best to implement Inbound Marketing into your marketing mix.

Our panelists were:

Vanja Stace, Blogger, VanjaStace.com @vanjastace Anna Streater, Director, Marketing & Public Relations, Grand Brands @GrandBrands @annastreater Llew Jury, Managing Director, Reload Media @Reload_Media @reloada

And as always our Panel Facilitator was the lovely Cat Matson, Business CATalyst, Alito @catmatson.

During the one-on-one interviews, each of the panellists were asked questions that weren't asked during the panel discussion on the night.

View the interview video:

Interview Breakdown: Vanja Stace, Blogger, VanjaStace.com:

00:25 How do we measure the effectiveness of our blog posts?
01:32 Is it important to encourage conversations to happen on your blog site or can they happen elsewhere on other sites such as Facebook?

Anna Streater, Director, Marketing & Public Relations, Grand Brands:

03:09 Is Inbound purely an online platform?
03:55 How do you integrate a direct mail piece into an Inbound Strategy?
04:35 What are your thoughts on traditional channels such as Yellow Pages being used as an Inbound source?

Llew Jury, Managing Director, Reload Media:

05:20 Is Inbound Marketing really that new?
07:03 Why do you think Inbound Marketing is such a new phrase?

For more info about the event:

Event website: http://bit.ly/NX0911

View this video on YouTube: http://youtu.be/jhzqlJJ_yNU

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

]]> http://networxevents.com.au/brisbane/blog/25107 eacd5aea3bdd9e4d9787e02ba1842c4e7442e5c3:25107 Mon, 03 Oct 2011 04:47:19 +1000 VIDEO: Mobile Marketing in the Mix - Panelist Debrief Networx TV (http://networxevents.com.au) sits with the panel speakers following the Networx Brisbane 'Mobile Marketing in the Mix' event on the 26 October 2011 at The Exchange Hotel in Brisbane CBD.

Mobile has meant a whole new range of options are now available to the savvy marketers. In this video the panelist's discuss how businesses can make the most of Mobile Websites, Apps and QR codes.

Our panelists were:

Dale Rankine, Head of Mobile and Devices, Speedwell eBusiness Solutions @dalerankine Chris Daley, Product Development Manager, Mnet Group @mnetgroup Mikey Hallman, Technology Director, Misfit Mobile @misfitmobile

And as always our Panel Facilitator was the lovely Cat Matson @catmatson

View the interview video:

Interview breakdown: Mikey Hallman, Technology Director, Misfit Mobile:

00:15 Can you tell us how to make QR codes work effectively in our marketing?
01:34 Can you give us an example of how you've seen a QR code used effectively?

Chris Daley, Product Development Manager, Mnet Group:

02:25 What are the distinctions between a Mobile Site and a traditional Website?
04:11 What is an example of a company using the both a Website and a Mobile Site effectively?

Dale Rankine, Head of Mobile and Devices, Speedwell eBusiness Solutions:

06:22 How can Apps be used effectively to enrich the customer experience?
07:24 So is it important to define what your strategic objectives are?

For more info about the event:

Event website: http://bit.ly/NX1011

View this video on YouTube: http://youtu.be/0MVfvB1VvJE

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

]]> http://networxevents.com.au/brisbane/blog/25109 c6da3fbf23ff35fd29f7717e4206cdaf92163a21:25109 Mon, 14 Nov 2011 01:37:00 +1000 VIDEO: Behind the scenes at Networx events for 2011 What do Networx Brisbane events look like? Networx TV (http://networxevents.com.au) shows us what goes on behind the scenes.

View the Networx Brisbane promo video for 2011:

About Networx Brisbane events:

Networx Brisbane delivers informative and inspirational networking seminar events to people in business, marketing, communication, PR, creative and digital whilst showcasing various funky, unique venues across Brisbane.

Our events kick off at 6.00pm, with networking opportunities over drinks and finger food until 6.30pm when the panel discussion or presentation commence. We aim to wrap up by 8.00pm and that gives you the opportunity to head home or stay back for some more networking.

Brisbane venues we went to this year included: Eagle St Conference Venue, Brisbane City The Villager Hotel, Brisbane City Zuri Bar & Dining, Fortitude Valley XXXX Alehouse, Milton Landing at Dockside, Kangaroo Point Summit Events Centre, Paddington Cloudland, Fortitude Valley Brisbane Powerhouse, New Farm The Exchange Hotel, Brisbane City

Keep in the loop with our events.

We look forward to seeing you again in 2012!

]]> http://networxevents.com.au/brisbane/blog/25110 f9889801ec4e044ae6d73034b6b42a22520d1970:25110 Mon, 19 Dec 2011 05:24:42 +1000 VIDEO: Building Brand Equity - Panel Debrief Networx TV (http://networxevents.com.au) sits with the Panel Speakers following the Networx Brisbane 'Building Brand Equity' event on the 21 March 2012 at Iceworks in Brisbane.

The panelists discussed how a brand is more than just a logo and how business can start building a culture to develop brand equity.

Our panelists were:

Jack Perlinski, Director, DAIS @brandjack01 Nick Pritchard, Creative Director, Decoder @decoderideas

And as always our Panel Facilitator was the lovely Cat Matson, Business CATalyst @catmatson

View the interview video:

Interview Breakdown: Jack Perlinski, DAIS

00:24 Why is it important to have brand valued in the balance sheet?

Nick Pritchard, Decoder

02:11 How do you build a brand and culture for a small business?

For more info about the event:

Event website: http://bit.ly/NX0312

View this video on YouTube: http://www.youtube.com/watch?v=dp3MEJFFnmk

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

]]> http://networxevents.com.au/brisbane/blog/25123 8918689eda5b6aaf8062aec10e4c13cd8c9bdcb1:25123 Mon, 09 Apr 2012 02:14:00 +1000 VIDEO: Social Media Optimisation - Panel Debrief Networx TV (http://networxevents.com.au) sits with the Panel Speakers following the Networx Brisbane 'Social Media Optimisation' event on the 22 February 2012 at Central Eagle Street Conference Venue in Brisbane.

Social Media has exploded over the last couple of years and with new social media channels popping up weekly, it is becoming incredibly hard for businesses to not only stay up to date, but also to optimise and effectively market through these channels. In this video the panelist's discuss how businesses can make the most of Social Media Networks and the rise of Google Plus.

Our panelists were:

Llew Jury, Managing Director, Reload Media, @reloada @reload_media Edmund Pelgen, Director of Search Engine Optimisation, Traffika @edmundpelgen @traffika Scott Esdaile, Digital Strategist, XCOM Media @scottesdaile @xcommedia

And as always our Panel Facilitator was the lovely Cat Matson, Business CATalyst, Alito @catmatson.

View the video interview:

Interview breakdown: Llew Jury, Reload Media

00:20 If you were advising Kyle Sandilands, what would had been your advice?
01:00 If our brands got into similar trouble, how can we control what is being said online?

Edmund Pelgen, Traffika

01:37 Why is Google Plus so important?
02:25 Will the results that I see through organic search be impacted by my Google Plus circles and influence?

Scott Esdaile, XCOM

02:50 How do we stand out in an increasingly cluttered social media space?
03:44 What is the distinction between social and all other media?

For more info about the event:

Event website: http://bit.ly/NX0212

View this video on YouTube: http://www.youtube.com/watch?v=A_Nhnk8ambw

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

]]> http://networxevents.com.au/brisbane/blog/25119 00364f4c110f5038583b00244c7e69d4ea96b03a:25119 Fri, 09 Mar 2012 02:01:00 +1000