Brisbane's business professionals will have a chance to learn the art of developing a better memory as well as being more memorable from Jennifer Goddard, dubbed the “Memory Maven” by Australian Anthill Magazine, at the next Networx event – “Memory & Memorability” to be held at Brisbane’s Press Club on 19th November, 2009.
Ms Goddard who is the Director of the Buzan Centre – Australia / New Zealand is uniquely qualified to help people explore their memories and improve them on a practical level, and helps organisations across Australia, New Zealand, UK, USA, Middle East, South Africa, China and South-East Asia to be more innovative, creative and memorable.
She said memory was an important aspect of business and marketing specifically, as both required a good memory.
“Memory is used to remember clients’ names and faces, facts and figures, and tasks or projects,” she said. “The success of an organisation is based on its staff having the memory to call a client back and do the urgent tasks as well as the important but not so urgent tasks.
“Memorability on the other hand is about making an impact and being remembered by potential or existing clients – whether it’s your company or a marketing campaign.
“The more memorable you are the more top of mind you become to a client, and if you’re in their mind the more likely they are to turn to you if you can provide a product or service they need.”
Ms Goddard said the most important facts she wanted to leave Networx attendees with was the understanding that memory is a skill, everyone can have an excellent memory and develop their memory further, and there are basic principles that can be applied to “age-proof” one’s brain so it can be simple to remember “that person’s name with their face.”
Guests will also learn about the Twelve Memory Principles and mind maps.
Tickets are $60 per person with group bookings and event packages available. For more information or to book call 07 3876 4911 or online at www.networxevents.com.au/brisbane.
What: Networx “Memory and Memorability” industry networking event
When: Thursday 19th November, 2009
Time: 6.00pm – 8.00 pm
Where: Press Club, 339 Brunswick Street, Fortitude Valley
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November 11, 2009 02:46pm
Posted in Events, In the Media