Networx Brisbane

Networx's 'Digital Revolution' event in Image (North) magazine

Fri, 27 Jul 2007 05:42:00 +1000

Our Networx Brisbane' Digital Revolution - From hype to high-powered' event featured in Image Magazine (North), July 2007:

The Brisbane networking seminar event was held on Wednesday, 25 July 2007 at the GPO Hotel, Fortitude Valley.

In the last decade we've been given an entirely new set of marketing tools: Banner ads, email marketing, micro sites, social networking, mobile marketing, virtual worlds and online advertising.

How does the new world of online advertising work? What do you need to be aware of? How can you use it effectively?

Technology no longer drives it enables. So what's coming for the next decade? What should you be planning for, but aren't? What is the next big thing in this constantly evolving space?

The audience heard interesting presentations from:

Adam Penberthy, Fresh! Contemporary Marketing and Training Niki Briscoe, brisbanetimes.com.au

Thanking our sponsors: LapePhelan Marketing Communications, Aquent, GPO Hotel, Fairchild Multimedia

Networx's 'Digital Revolution' event in Business Acumen

Sat, 14 Jul 2007 05:34:00 +1000

For our upcoming event, we will be covering 'Digital Revolution From hype to high-powered' on Wednesday, 25 July 2007 at the GPO Hotel, Fortitude Valley.

In the last decade we've been given an entirely new set of marketing tools: Banner ads, email marketing, micro sites, social networking, mobile marketing, virtual worlds and online advertising.

How does the new world of online advertising work? What do you need to be aware of? How can you use it effectively?

Adam Penberthy, Director, Fresh! Contemporary Marketing and Training Niki Briscoe, State Manager, Fairfax Digital incorporating brisbanetimes.com.au

This is our Networx Brisbane event featured in Business Acumen 'Demystifying the Digital revolution' with Jodie Parker, of Networx:

Thanking our sponsors: LapePhelan Marketing Communications, Aquent, GPO Hotel, Fairchild Multimedia

Networx's 'Schmooze or Lose' event in City South News

Tue, 03 Apr 2007 04:16:00 +1000

On the right, is our Networx Brisbane event on 'Schmooze or Lose' in City South News (Quest Community Newspapers).

Brisbane's marketing and communication industry got together on Wednesday 28 March 2007 to learn about 'Schmooze or Lose? Corporate Entertaining and Events' with guest speakers:

Michael Bowers, CEO, Brisbane Lions Lachlan Begg, Sales Manager, Qld Cricket Fabienne Templeman, Corporate Development Manager, Queensland Theatre Company

If solid relationships are the key to business success, where and how can these be cemented? What is the role for corporate hospitality and how do make this investment deliver a return for your business?

The panel discussed:

Novel and traditional ideas for corporate entertaining Low cost options + guaranteed winners How to manage the process to ensure it delivers a true return How to ensure your hospitality event is a success for all involved

The networking and panel event was held at The Gabba, Wooloongabba with guests overlooking The Gabba playing field.

Thanks to our sponsors: Red Carpet Projects, The Gabba, Brisbane Lions, Michael O'Brien Catering, Aquent, Fairchild Multimedia.

Event photography by Esther Cole, Frollop.

Networx's 'Schmoose or Lose' event in The Sunday Mail

Sun, 01 Apr 2007 10:31:00 +1000

Our Networx Brisbane networking event on 'Schmooze or Lose' featured in 'The Sunday Mail', 1 April 2007:

Brisbane's marketing and communication industry got together on Wednesday 28 March 2007 to learn about 'Schmooze or Lose? Corporate Entertaining and Events' with guest speakers:

Michael Bowers, CEO, Brisbane Lions Lachlan Begg, Sales Manager, Qld Cricket Fabienne Templeman, Corporate Development Manager, Queensland Theatre Company

The panel discussed:

The networking and panel event was held at The Gabba, Wooloongabba with guests overlooking The Gabba playing field.

Thanks to our sponsors: Red Carpet Projects, The Gabba, Brisbane Lions, Michael O'Brien Catering, Aquent, Fairchild Multimedia.

Event photography by Esther Cole, Frollop.

Networx's 'Schmooze or Lose' event in The Courier-Mail

Thu, 29 Mar 2007 02:06:00 +1000

Brisbane's marketing and communication industry got together on Wednesday 28 March 2007 to learn about 'Schmooze or Lose? Corporate Entertaining and Events' with guest speakers:

Michael Bowers, CEO, Brisbane Lions Lachlan Begg, Sales Manager, Qld Cricket Fabienne Templeman, Corporate Development Manager, Queensland Theatre Company

The networking and panel event was held at The Gabba, Wooloongabba with guests overlooking The Gabba playing field.

This is our event in "Out & About" in The Courier-Mail:

Thanks to our sponsors: Red Carpet Projects, The Gabba, Brisbane Lions, Michael O'Brien Catering, Aquent, Fairchild Multimedia.

Event photography by Esther Cole, Frollop.

Networx's End of Year Networking Party in Image Magazine's social pages

Fri, 24 Nov 2006 03:51:00 +1000

We held our inaugural Networx End of Year Business Networking Party at Chalk Hotel, Tuesday 21 November 2006 and it was a blast!

Guests were entertained by a Million Dollar Babes showcase and B105 Breakfast Crew's Stav.

Guests were indluged with a Chalk and Cheese Wine & Tasting, Amstel beer, Nudie drinks and Edible Blooms for a chocoloate dessert.

Here is our Networx Brisbane event in the social pages of 'Image Magazine':

Special thanks to our sponsors: Red PR, Chalk Hotel, Chalk & Cheese, Million Dollar Babes, Austereo (B105 & Triple M), Conrad Treasury, FoxxHouse Design, Aquent, Edible Blooms and Fairchild Multimedia.

Event photography by Iceberg Events.

Networx's 'Gender Marketing' event in Brisbane Times, The Courier-Mail & Style Magazine

Wed, 29 Apr 2009 09:41:00 +1000

Our Networx Brisbane 'He Said/She Said - Marketing to Women vs. Marketing to Men' held at The Exchange Hotel, on Wednesday, 29th April 2009 was featured in 'Brisbane Times', and 'The Courier-Mail.

'Gender Divide Crossed' - Networx article in 'Brisbane Times'.

'Gender Divide Crossed Photo Gallery' - Photos from the Networx event in 'Brisbane Times' online photo gallery.

Our Networx 'Gender Marketing' event featured in 'The Courier-Mail', 4 May 2009, page 44:

Below is the Networx event held on 29 April featured in 'Style Magazine (North)', June 2009, page 32:

Our pannellists were:

Tami Harriott, Manager Women's Markets - Queensland, Westpac Simon Kenworthy-Dell, Director, Straight Edge Marketing & Communications

Brisbane's marketing and communications industry came long to discuss:

Primary Market Segmentation - Male/Female. Why do it? How do you market specifically to these segments? What works and what doesn't? Could segmenting your market in this way work for your product or service? Do men and women use the internet in the same way? And what strategies - both traditional and new media - should you use when specifically targeting men or women?

Thanks to our sponsors: LapePhelan Marketing Communications, Exchange Hotel, MBE Stones Corner, Superfox Merchandise, Fairchild Multimedia.

Event photography by Chris Winters, Winters Design

Networx's 'PR and Word of Mouth Marketing' event in City News

Thu, 24 May 2007 04:38:00 +1000

How do you create "buzz" around a brand? How do you get anyone, from the media to the man on the street, talking about your brand? Brisbane's marketing, PR and communications industry found out at Networx's networking and panel event on Wednesday 16 May 2007.

Held at the GPO Hotel in Fortitude Valley, the audience heard from the following speakers:

Emily Griffiths, Public Relations Consultant, Red Carpet Projects Elio Marzullo, Fashion Designer & Stylist, Elio Moda Natalie Tuffley, Retail Operations Manager, Freedom Fuels

Our "Fanfare, Fashion and Fuel" panel will discuss:

How to harness positive word of mouth What makes something media and discussion worthy The role of viral and whisper marketing in the mainstream

This is our Networx Brisbane event featured in 'City News':

Thanks to our sponsors: Red Carpet Projects, Aquent, GPO Hotel, Fairchild Multimedia.

Event photography by Esther Cole, Frollop.

Networx gives Brisbanites a 'tweetiquette' lesson for working the virtual room

Wed, 22 Jul 2009 09:35:00 +1000

NETWORKING is a skill most of us want to excel in and with the popularity of social media it's not just about face-to-face networking anymore, but also virtual networking, the secrets to which NETWORX’s entrepreneurial panel will workshop at The Fox Hotel on Tuesday 28th July.

Guest speakers Lisa Butler, Darryl King, Greg Lexiphanic and Clare Lancaster of networking and social media fame will impart their expertise on Facebook etiquette and “tweetiqueete” and brush up attendees’ face-to-face networking skills.

Director of Dot Marketing and Author of 'Using Twitter for Business' Clare Lancaster said the event would be a great opportunity for social media addicts as well and newcomers to the trend.

'Despite the buzz about Twitter there are still many people who are yet to take a look at what it is all about,' she said. 'The best way to understand how to use social media is to sign-up and starting looking at how others are using the medium.

'For people already using social media it is about assessing how you are using it. It should be about engagement and interacting with people.

'Start considering how you are 'working' your virtual room – are you building relationships as you might in the real world?'

Lancaster said she thought most businesses could find a use for some element of social media in its operations.

'There are many tools out there and it is a matter of finding the best one for you. It is about being certain about why you want to use social media, for example, it may be to monitor people’s comments about your business and provide better customer service, or about engaging with others by offering a promotion, or simply about being an opinion leader.'

- Ends -

For media enquiries, please contact Trina McColl at LapePhelan Marketing Communications.

Building buzz and positive word of mouth

Mon, 21 Sep 2009 09:46:00 +1000

More than 34,000 applications from 200 countries, and an estimated $AUD200 million worth of global publicity are just some of the ‘buzz’ that Tourism Queensland’s (TQ) Chris Chambers will discuss at NETWORX ‘Buzz – PR and Word of Mouth Marketing’ at Cloudland on September 29, 2009.

Chambers, TQ’s Director of Digital Marketing, will be joined on the night by a panel of PR and Marketing industry leaders including;

Des Walsh, Australia & New Zealand manager of PitchEngine an online social media press release platform; Trina McColl, Managing Director of LapePhelan Marketing Communications and; Richard Slatter, General Manager of Wotnews.

Chris said having people talk about your product or brand in a positive way online could be far more powerful than traditional advertising.

“Simply engaging in social networking, or PR, or advertising on their own won’t build ‘buzz’. It’s the right combination of all three that has the magic effect,” he said.

“Building buzz through social media isn’t just for big business. There are many ways SME’s can harness the power of Facebook and Twitter and I will be discussing these.”

With each panelist bringing their unique experience and insight to the discussion, guests will have the opportunity to hear tips on how to generate positive word of mouth, the role of PR and viral marketing in mainstream media, how to sustain interest and momentum in a campaign and sourcing news across all media platforms.

For media enquiries:
Lani Pauli, LapePhelan Marketing Communications
P: 07 3368 1650 E: lani@lapephelan.com.au

Top tips from Kelly Quinn, our promotional merchandise speaker at Networx's 'Cracking the Creative Brief' event

Wed, 26 Aug 2009 10:22:00 +1000

What does your business do?

What does your company do and what markets does it operate in? What is your company’s culture and approach when using merchandise? Have you used merchandise previously and has it been effective in achieving ROI? What are the goals? Why? What is the overall goal of your campaign and why use merchandise? What are you trying to communicate and why? What is your main message? Are you trying to sell more products or build awareness of your company/product/service? How do you plan to monitor the ROI on this campaign? Who is the target market? What are your target market’s demographics & psychographics? e.g. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach/attract/influence Why do you think merchandise is the best route to influence your particular audience for this campaign? Tip: If you have multiple audiences, rank them in terms of importance. What is the budget and scope for this campaign? What is the overall budget for merchandise for the campaign you’re planning? What is the scope of the campaign overall and what other elements of the marketing mix are you planning?

By Kelly Quinn

Director
Superfox Merchandise
Phone 07 3899 8109
Email kelly@superfox.com.au

Networx Brisbane's 'Cracking the Creative Brief' event - 25 August 2009 at Zuri Bar & Dining.

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Top tips from Felicity Corbett, our marketing and graphic designer speaker at Networx's 'Cracking the Creative Brief' event

Wed, 26 Aug 2009 10:31:00 +1000

1. Know what you like
Having a few different examples of logos/websites/designs that you have come across that you do like can be a great guide for a designer to get a feel for your taste – though copying is never an option :)

2. Before you brief a consultant – brief your boss
It’s no good giving a really good, thorough brief to your design consultant and getting things started only to find out later in the process that the powers-that-be aren’t onboard with the concept. Getting signoff on a brief/concept before you get too far into a project can save you lots of money in unnecessary design hours.

3. Copy is key
Content is equally as important as the look and feel of a project so ensure if you’re going to spend time and money getting the design right that the copy is also spot on. Copywriters are cost effective and the better quality the writing is, the better hit rate you will get with the reader.

4. Unnecessary edits = unnecessary cost
Little things like pictures choices/finalizing copy 100% before you are too far into the design process can save you money in unnecessary edits down the track. If there are several copy changes or the amount of copy changes (either decreases/increases) it can affect the design and reworks mean more time being spent on a project which means increased costs.

By Felicity Corbett

Managing Director
Facet Marketing
Phone 0412 663 244
Email felicity@facetmarketing.com.au

Networx Brisbane's 'Cracking the Creative Brief' event - 25 August 2009 at Zuri Bar & Dining.

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Networx experts to share shoestring marketing secrets

Thu, 22 Oct 2009 08:54:59 +1000

Marketing professionals looking to stretch budgets to their maximum capacity can take advantage of expert advice from a panel of marketing professional who will share their low-budget marketing secrets at Brisbane’s next Networx event – “Marketing on a Shoestring Budget” which will be held at the Melbourne Hotel on 28th October, 2009.

Principal of eponymous marketing consultancy, Mel Kettle said in her experience the economic downturn had forced businesses to tighten up their spending across the board, not just with marketing budgets, and had made companies more aware of their return-on-investment.

“Evaluation has always been an important part of marketing but now that budgets are tighter companies are focusing more on the bottom line and want to ensure they’re getting their money’s worth,” she said.

“I’m hoping to share three low-cost yet effective ideas people can apply to their marketing strategy which can be evaluated and will bring in an ROI – whether that’s through increased sales, brand awareness or an achievement of specific business goals.”

Guests will also hear advice on proven cost-effective communication tools, what has worked for previously successful low budget campaigns, the art of negotiating partnerships, sponsorships and freebies, and what to do when your client or boss want to cut the marketing budget or postpone a campaign.

For more info about Networx's networking seminar event: Marketing on a Shoestring Budget.

For all media enquiries contact Lyla Lopez at LapePhelan Marketing Communications
on 07 3368 1650 or email lyla@lapephelan.com.au

Networx Brisbane to share secret to good memory and memorability

Wed, 11 Nov 2009 02:46:09 +1000

Brisbane's business professionals will have a chance to learn the art of developing a better memory as well as being more memorable from Jennifer Goddard, dubbed the “Memory Maven” by Australian Anthill Magazine, at the next Networx event – “Memory & Memorability” to be held at Brisbane’s Press Club on 19th November, 2009.

Ms Goddard who is the Director of the Buzan Centre – Australia / New Zealand is uniquely qualified to help people explore their memories and improve them on a practical level, and helps organisations across Australia, New Zealand, UK, USA, Middle East, South Africa, China and South-East Asia to be more innovative, creative and memorable.

She said memory was an important aspect of business and marketing specifically, as both required a good memory.

“Memory is used to remember clients’ names and faces, facts and figures, and tasks or projects,” she said. “The success of an organisation is based on its staff having the memory to call a client back and do the urgent tasks as well as the important but not so urgent tasks.

“Memorability on the other hand is about making an impact and being remembered by potential or existing clients – whether it’s your company or a marketing campaign.

“The more memorable you are the more top of mind you become to a client, and if you’re in their mind the more likely they are to turn to you if you can provide a product or service they need.”

Ms Goddard said the most important facts she wanted to leave Networx attendees with was the understanding that memory is a skill, everyone can have an excellent memory and develop their memory further, and there are basic principles that can be applied to “age-proof” one’s brain so it can be simple to remember “that person’s name with their face.”

Guests will also learn about the Twelve Memory Principles and mind maps.

Tickets are $60 per person with group bookings and event packages available. For more information or to book call 07 3876 4911 or online at www.networxevents.com.au/brisbane.

What:   Networx “Memory and Memorability” industry networking event
When:   Thursday 19th November, 2009
Time:    6.00pm – 8.00 pm
Where: Press Club, 339 Brunswick Street, Fortitude Valley

For all media enquiries contact Lyla Lopez at
Ignite PR & Marketing on 07 3368 1650 or email lyla@ignitepr.com.au.

Memory & Memorability - the key to making a lasting impression and succeeding with others

Mon, 26 Oct 2009 08:46:00 +1000

Jennifer Goddard, dubbed the “Memory Maven” by Australian Anthill, at the recent Networx event – 'Memory & Memorability' held at Brisbane’s Press Club in November 2009 shared with Networx Brisbane attendees the secret to good memory and memorability.

Did you know that: Memory is a skill that can be taught Memory naturally is designed to improve with age The misconception of its decline with age is false Everyone has potentially a superb memory!

Everyone wants a better memory, but perhaps even more importantly everyone wants to be more memorable - particularly if it leads to greater success in life. In this fun and fast paced workshop you will learn to enhance your memory, using the same principles applied by Memory Olympians as well as ordinary people with extra-ordinary memories.

Building on the flip side of having a great memory you will also learn how to develop the quality or state of being memorable. Memorability is vital for success in almost everything you do.

Marketing and communication professionals, sales people, business owners, entrepreneurs, job candidates - everyone can achieve greater success by developing the ability to be positively memorable. Marketing campaigns, business promotions, presentations, in fact any event or organisation that applies memorability principles will be more successful.

Jennifer Goddard, Director of Buzan Centre - Australia/NZ covered: How your memory works The Twelve Memory Principles Mind maps - the perfect memory tool How to remember names with faces

The 12 Memory (and Creativity) Principles

Mon, 23 Nov 2009 04:46:00 +1000

Brisbane marketing and communciation professionals learnt the art of developing a better memory as well as being more memorable from Jennifer Goddard, Director of Buzan Centre: Australia/NZ at the final 'Memory & Memorability' event. One of the things we learnt was the 12 Memory (and Creativity) Principles.

The 12 Memory (and Creativity) Principles: Senses Movement Association Self Humour Imagination Numbers Symbols Colour Order Positive Exaggerate Mind Mapping

Jennifer Goddard also taught us we can take this and learn how to mind map.

So you can turn a boring list...

...into a work of art:

As Jennifer says, mind maps are the 'swiss army knife' for your brain and memory!

Links About the speaker: Jennifer Goddard www.fuzz2buzz.com www.mindwerx.com www.buzan.com.au www.mindgenius.com.au www.imindmap.com.au

How to Mind Map

Event details: 'Memory and Memorability'

Jennifer Goddard, Director, Buzan Centre: Australia & NZ's presentation notes for: 'Memory and Memorability'

Ignite PR 's blog post about Networx's 'Memory and Memorability' event

Networx blog post: Networking with Creativity at Networx's 'Memory and Memorability'

Networx blog post: Networx Brisbane to share secret to good memory and memorability

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Networx Brisbane Event Calendar for 2010

Fri, 01 Oct 2010 09:47:00 +1000

Wednesday, 24 February Integrated Digital Strategy: The Final Piece of the Marketing Puzzle
Speakers: Llew Jury & Craig Somerville, Reload Media
Venue: Eagle St Conference Venue, Brisbane City Wednesday, 24 March Build Personal Brand and Buzz to Boost Business
Speaker: Sue Currie, Shine Communications
Venue: Iceworks Paddington Wednesday, 28 April Maximising the Media
Panel Discussion from print, radio and online media
Venue: Cloudland, Fortitude Valley Wednesday, 19 May

Sponsorship vs Community Investment - What is best for my organisation?
Speaker: Julian Moore, Strategic Membership Solutions - our sponsorship expert
Speaker: Phil Hayes St Clair, HSC & Co - our corporate community investment expert
Venue: XXXX Alehouse, Milton

Wednesday, 23 June Taking the Mystery out of Market Research
Speaker: Sue Holz, Principal Analyst, Research by Design
Venue: Liber Lounge, Port Office Hotel, Brisbane City Wednesday, 28 July The Art of Persuasion - Communicate & Influence
Speaker: Sally Bagshaw, Principal Consultant, Snappy Sentences
Speaker: Marissa Tree, Senior Account Manager, Red Agency
Venue: Vapiano, Albert Lane, Brisbane City Wednesday, 25 August The Art of Negotiation
Panel discussion
Venue: The Landing at Dockside, Kangaroo Point Wednesday, 22 September Keeping your Cool in a Crisis - Protecting Your Brand & Reputation
Speaker: Llew Jury, Managing Director, Reload Media
Speaker: Amanda Newbery, Managing Director, BBS
Venue: Drift Cafe, Jetty, Events, Milton Wednesday, 27 October

The Green Maze - Guiding you through Sustainability & 'Green' Marketing Practices
Panel discussion
Venue: The Ship Inn, South Bank

Wednesday, 17 November Effective Viral Marketing - Making it Work in Your Marketing Strategy + Networx 5th Birthday Celebration
Panel discussion
Venue: Judith Wright Centre of Contemporary Arts, Fortitude Valley Thursday, 18 November The AIMIA iXmas Party - The Christmas party for Queensland's Digerati
Venue: XXXX Alehouse, Milton

View the Networx Brisbane 2011 Calendar of Event Dates

If you have any suggestions for topics, speakers, venues or caterers, please visit our FAQs or contact us.

Please note, whilst every care is taken, the above dates may be subject to change without notice due to availability of speakers and venues.

Time: 6.00pm-8.30pm
Venue: Various funky and unique venues around Brisbane

This year celebrates 5 years of Networx in Brisbane! Look forward to catching up with you!

Cheers!
Lisa, Jodie, Jasmine & Emma
Networx Brisbane (managed by Iceberg Events)

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Internet visions for 2010: marketing, media and PR

Fri, 04 Dec 2009 10:30:00 +1000

I went along to the final Interactive Minds event of the year, held at GPO Hotel last night. The panel discussion was about looking at how the internet is now an integral part of marketing, media and public relations, but due to it’s technological nature it is constantly changing and evolving. As 2009 draws to a close it is time to step away from day-to-day and think about future visions. Where is the internet heading, what are the latest trends and influences and what can we expect moving forward?

Interactive Minds looked at predictions from 2009 and gauged from the audience at how much of these have been achieved:

Social networks advertising becomes scalable Privacy continues to be a sensitive issue Internet advertising overtakes traditional advertising Open Source will continue to dominate The rise of Semantic Web Mobile Web expected to explode Growth of local search marketing + ad platforms Behaviour targeting more widespread Fear of recession shifts ad budgets to online Web and Politics

Panelists (left to right in photo above):
Panel Facilitator: Genevieve Robey, Editor, Wotnews.com.au (@genrobey) Jonathan Kerr, Associate Director ecommerce, A&G Insurance Services (@jonathankerr) Peta Ellis, Managing Director, City Publicity (@CITYPUBLICITY)
Lola Weller, Managing Director, Digicon (@digiconwebdev) David Smerdon, Managing Director Brisbane, McCann Worldgroup Dave Earley, Online News Editor, Seven News Queensland (@earleyedition) What we've learned (thought all the great tweets on the night summed it up!): IMBrisbane: Review & refer online is growing. Google & Bing are aggregrating content, people aren't going to visit your site. @jonathankerr
JenniferESt: @citypublicity: 2009 has been about educating clients about online & if/what social media is right for them JenniferESt: @citypublicity managing online reputation is now essential for any company marissatree: @CITYPUBLICITY: online reputations matter. Review sites will rank higher in '10 than a company's own website IMBrisbane: Marketers need to be able to get stats and optimize their website on the fly @digiconwebdev IMBrisbane: Web 3.0 is about connecting people to content. Conditional content campaigns. Dave Smerdon JenniferESt: Dave from Universal McCann echoes Lola - more segmentation, personlisation & hard data are essential moving forward marissatree: @earleyedition: I just listen to everyone else then implement what they say. Clever :) Joseph_Keller: @jonathankerr Google will soon display best deals for customers on its own page (eg flights), no need to visit qantas' website again JenniferESt: @EarleyEdition: media is driven by review & recommend behaviour JenniferESt: @EarleyEdition paying for content online will be a big issue in 2010 JenniferESt: @EarleyEdition - if NBN happens then media content will evolve to adapt to the broadband capacity IMBrisbane: Listen, personalise & segmentation, are ahead. Kinda obvious when summarized like that :) Perhaps technology has finally caught up?

JenniferESt: Dave from McCann: great snowdome theory :) don't get distracted by the new snowflakes in the confined space Joseph_Keller: @earleyedition predictions for 2010 mobile video content for mobile. Google phone anyone? JenniferESt: Dave from McCanns bad email marketing damages the brand; good email marketing is amazing & effective IMBrisbane: Make sure content is with the right custodian and the right channel. DaveS networxevents: http://twitpic.com/ry5et - @genrobey @jonathankerr @CITYPUBLICITY @digiconwebdev David Smerdon @earleyedition JenniferESt: Lola @digiconwebdev advises client to use email carefully not a blanket solution - segment & personalize is essential JenniferESt: @earleyedition The Internet provides greater insight into different views which is good for journalism as a whole; trad vs bloggers JenniferESt: @earleyedition media quality should not be reduced by the Internet; readers shouldn't pay, advertisers should pay @JenniferESt: Dave from McCanns; Individuals on Twitter can have a greater reach than channel 9 6pm news IMBrisbane: Community is the new brand. Less focus on logo guidelines. @Genrobey marissatree: Dave from McCanns: don't have a shit brand. Joseph_Keller: Dave from Mcanns on social media \ blogsphere: 'Make sure you don't have a shit brand and you should be OK'. Gold. Call of the night JenniferESt: @citypublicity encourages clients to do a lot more of their own pr & publicity; to step outside the logo and become more real IMBrisbane: Journalist relarionships are now public, but there is a protocol u need to know. Get assistance to get it right @citypublicity JenniferESt: @JonathanKerr don't do a lot in social media yet but some good stuff soon. Are using Google Wave for real time collaboration IMBrisbane: Magic from google wave was in real time brainstorming with colleagues across the country. @jonathankerr IMBrisbane: Google wave hasn't yet found the problem it's solving. It will come. If it was created by a no name, it would b dead @Jonathankerr JenniferESt: Lola @digiconwebdev not a good idea to follow staff & business colleagues on facebook; should they know what you did on the w/end JenniferESt: Lola @digiconwebdev how much you can learn about someone before they rock up to a job interview is both good & bad IMBrisbane: Remember your prospective employers are checking your social media. It shows what was always done but now everyone knows.
marissatree: Aussies spend 29% of their time online on Facebook. Average housewife spends 90mins a day on Facebook. IMBrisbane: A facebook page can be a good idea for small companies who don't have a website. @citypublicity. JenniferESt: @citypublicity small businesses can use facebook instead of having a website - like the local pizza place
IMBrisbane: Facebook advertising can work for some purposes like events & rsvps. @citypublicity IMBrisbane: Use facebook to get into peoples hearts & minds, not for commercial intent. DaveS

IMBrisbane: Mobile tools useful for journalists: record audio & video, allow live streams. Instaneous reactions@earleyedition

IMBrisbane: Tony Abbott joined Twitter yesterday. Hahaa

Joseph_Keller: Liberal leadership spill was a huge coup for Twitter. Live mobile news from the heart of the party room @earleyedition

IMBrisbane: Qik.com is a video mobile app if u r interested. @earleyedition

Joseph_Keller:Solid event winding up now. Great predictions for Web2010. Some doubts about Facebook advertising now however.

dee_atherton: Via @jonathankerr keep the process out of the way of online transactions. Make it easy for the customer to transact.

Joseph_Keller: @earleyedition: Online news is being tabloidised due to page impressions being the core advertising driver. Couldn't agree more! Thanks to Jen Storey (@JenniferESt) and Louisa Dahl (@loudah) of Interactive Minds for a great evening! Further Links: #IM0912 Twitter Search Results Interactive Minds (@IMBrisbane)

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Online and new media marketing: social media, mobile and blogging

Fri, 27 Feb 2009 02:49:00 +1000

Networx Brisbane held their sold out Online & New Media panel discussion at Eagle Street Conference Centre in February 2009 and Dale Rankine (Moket), Darren Sutton (XCCOM Media) and Yaro Starak (EntrepreneursJourney.com) share their tips on social media , mobile and blogging...

Dale Rankine, CEO & Founder, Moket (Flash Lite mobile content):

Make sure you check that your web site is mobile device friendly. Web sites using Flash can't be seen on many mobile devices (e.g. there is no Flash software on iPhones). For example, see how we created a site for www.clubmoket.com and then also www.clubmoket.com/iphone to target that particular device.
Consider branded mobile applications as a way to extend your brand onto a user’s device (e.g. event guides). Extend the reach of campaigns onto mobile by leveraging digital content that is already being created for the web.
User-generated content is what is driving Web 2.0 and social networks. Consider using products like Pikkoo (http://www.pikkoo.com) or Moket’s Mobi Screen Maker (http://moket.com/site/products_msm.cfm) technology to create user-generated mobile content that can further drive your brand. Dale has built a mobile application that is basically a guide to Moket’s products and services, so that he could distribute the application to potential clients and partners and demonstrate what they do at the same time.

Attached are two files here that will install this guide onto your phone, and each file is designed to be installed on different devices. Here’s the list of compatible phones for each of the files:

- MoketGuide.SIS - Nokia N96, N95, N95 8GB, N85, N82, N81, N81 GB, N79, N78, N76, E71, E66, E51, 6290, 6220, 6210, 6121, 6120, 6110, 5700, 5320 HTC Touch Diamond, Touch Pro

- MoketGuide.NFL – Nokia 7900, 7610 Supernova, 7500, 7390, 7310, 7210 Supernova, 6600 Slide, 6600 Fold, 6500 Slide, 6500 Classic, 6301, 6300i, 6300, 6267, 5610, 5310, 5220, 3660 Slide

Email support@moket.com if you have a question about installing these applications.

Click here to download a Dale Rankine's presentation in PDF.

Darren Sutton, Managing Director, XCOM Media:

What people are already saying about their brand, products or service and will continue to do across social media…

Millions are using it and its growing quickly:

It’s fast and cost efficient It is quickly becoming a part mainstream media / changing the traditional landscape It’s a vehicle for users to shout about what they are passionate about (and what they are not)

Though whilst an eye on the future is good - Don’t forget to look properly at what is happening NOW – using analytics and refine to improve on results – for ever – ongoing – your work is never done – there is always something that can be improved.

Check which browsers your users are coming from and make sure your web sites are cross browser compatible friendly (eg. Safari browsers=iphone check). Use Google Alerts (http://www.google.com/alerts) to receive email updates on the latest relevant Google results (web, news etc) about your company/brand.
Use YackTrack Chatter (http://www.yacktrack.com/chatter) to see who's talking about your company/brand across various social media platforms
Search for Dell HELL (social media zero to hero) now a well documented success story, they’ve moved from ignorance, learned to listen, conversed, and built conversations and communities.
Dell http://www.ideastorm.com
Example of how Dell now generates product development ideas from customers
Case Study: The Best Job In The World campaign:
Website: http://www.islandreefjob.com
Facebook: http://www.facebook.com/pages/Queensland-Australia/26225930097
Twitter: http://twitter.com/queensland
Including social networking links in Contact Us web page: http://www.queenslandholidays.com.au/contact-us.cfm Case Study: Southwest Air on Facebook: http://twitter.com/southwestair
Example of a brand really being very responsive and so human / fun and personable Case Study: Papa John's Pizza on Facebook: http://tinyurl.com/ctkgmp papajohns did a great campaign facebook only promo where by being a fan you got a free pizza (well kind of) but they grew the fan base substantially in a really short time frame
Case Study: Melbourne, Australia on Facebook: http://tinyurl.com/ate4bo
Example of a major brand missing the train that left the platform way before they even got a ticket! This is not the official tourism Vic site – but how can they possibly catch up with this following already in place? Update strategy tips. Do it regularly, update and tweak as you go – tech changes happen quickly @ least every 6 months.
Look at competitors and case studies – what works, what doesn’t? Sign up to free research available – twitter is amazing for this, marketing sherpa, emarketer etc. Learn from your own and others mistakes. Do something in social media – but work out your business or marketing goals first – then choose channels to suit those goals – a facebook page with 10,000 fans means nothing without engagement. Call XCOM to help you - its one of our services!

Yaro Starak, Entrepreneur & Professional Blogger, EntrepreneursJourney.com:

When looking for influencers in your marketplace you can use the following blog search tools
http://www.technorati.com
http://blogsearch.google.com

Also the top 100 Australian Twitter influencers: http://www.shiftedpixels.com.au/blog/2008/10/australias-top-50-twitter-influencers.html

And to search what people are saying about your industry in Twitter: http://search.twitter.com
To get started with blogging use WordPress.ORG
http://www.wordpress.org
And shameless self promotion - free videos to set your blog up at http://www.becomeablogger.com
For those who want to start blogging to earn a living, try these resources:
http://www.Problogger.com (Darren Rowse from Melbourne)
The archives of http://www.doshdosh.com are good Blog Profits Blueprint free report (http://www.blogmastermind.com) - this is my report
Case Study: www.CarAdvice.com.au Speakers' tips on negative comments on Blogs or Forums - 25 February 2009:

From Darren Sutton:

The lesson was be real! Learn and listen Engage certain responses responses outside medium - take it private Respond to positive and negative feedback - its all good. Act quickly – whilst topics are hot! Embrace - integrate into communications mix Start small and be cautious – crawl before walking, walk before running, run before sprinting! Subtle encouragement - soft launch, tweak before full launch Track and measure engagement and effectiveness, refine… ongoing You have to remember not to over control the conversation. You really have no control over what consumers have to say about your brand. To minimize more negative publicity, you should embrace both positive and negative comments. Good example is Dell trying to remove a post about employee sales tactics. Links Entrepreneurs-Journey.com (Yaro Starak): www.Entrepreneurs-Journey.com Blog Mastermind (Yaro Starak): www.blogmastermind.com Conversion Blogging (Yaro Starak): www.blogmastermind.com/video Dale Rankine's blog: www.dalerankine.com Moket (Dale Rankine): www.moket.com XCOM Media (Darren Sutton): www.xcommedia.com.au Follow Yaro Starak on Twitter: @yarostarak Follow Dale Rankine on Twitter: @dalerankine Follow Darren Sutton on Twitter: @darren_sutton Networx Marketers Meetings (Lisa Ma): @networxevents

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Mel Kettle's Top 12 Tips for Marketing on a Shoestring Budget

Fri, 30 Oct 2009 04:13:53 +1000

Mel Kettle was a guest panelist at the Networx 'Marketing on a Shoestring Budget' event, 28 October 2009 at The Melbourne Hotel. Here she shares 12 top tips for low budget marketing:

1. Have a marketing plan It doesn’t need to be sophisticated but should at least include:
- Marketing/business objectives
- Target market
- Key messages
- Communication tactics appropriate for your target market
- Budget
- Timeline
- Evaluation mechanisms Work out what marketing you want to do, and when you want to do it – have an action plan – it might only be one activity a month, but make sure your marketing is regular and consistent – this way you won’t be caught out during slower times. As a small business owner it is WAY too easy to get caught up in running the business and not thinking about where the next clients are coming from so you need to make sure your marketing is prioritised. Having a plan helps do this. Make sure you evaluate what you do so you can see what works and what doesn’t. If your marketing is not working then look at how you can change and improve it. 2. Know who your target market is Your target market is the main group of potential consumers you want to sell your product or service to. It can be defined using demography (e.g. gender, age, income, education etc), geography (where people live/work), lifestyle preferences (also known as psychographic), product use or buying behaviour. Saves you marketing $ as you are not wasting it on the wrong people who are less likely to be interested in your product Know WHO your target market is as well as where they go to get information, so you can more precisely deliver the messages to the consumer – no point advertising in a golfing magazine if you are selling cricket bats – for example. All marketing communication should be designed for a specific target market, created to achieve a specific objective and within a budget constraint. 3. Use your networks and contacts It's not who you know, it's not what you know, IT'S WHO KNOWS YOU! The more people who know what you do, the more likely they are to refer business to you – so get out there and talk to people. Networking not only has benefits for your CURRENT role or business, but it is also an investment in the future. The person you don’t meet today could be the person you need to know in a few months. There are lots of networking opportunities – from formal networking functions through to social activities. Take LOTS of business cards and USE them. Don’t be afraid to talk about what you do – just don’t ram it down people’s throats at social functions!! A referral generates 80% more results than a cold call. Approximately 70% of all jobs are found through Networking. Most people you meet have around 200 contacts. Get a contact book or use a database such as MS outlook, and keep the details of all the industry contacts that have helped you along the way. I include everyone in mine – from university lecturers to industry colleagues and associations to my sister-in-law’s family. Enter all new contacts in as you get cards or meet people and include a note that reminds you where you met. I write how I meet people on cards as I receive them in case I don’t have a chance to update it in my outlook for a week or two. I keep business cards in all my handbags, my wallet, car and my partner’s wallet and car. You never know when you might need one! Going to networking and industry events Network smart – target where you go as you can’t go to every event! If you are not comfortable going on your own then take a friend or a colleague. Once you have decided on who your target market is, then go to networking functions that they go to. Set some goals for networking so that you will pick groups that will help you get what you are looking for. Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections. Make sure you give each new contact one of your business cards and ask for one of theirs. Try to learn something about the individual – don’t get to an event and pass as many cards around and get as many in return. I hate it when I’m talking to someone who is clearly assessing who they can go and meet next. You are better off meeting five people and finding out something about them so that a relationship can be established, rather than meeting 15 people. Be genuine about who you are when you are talking to people and show interest in who they are and what they do. It’s not ALL about you! Follow up from that event by an e-mail, phone call, visit. Send them relevant information that is of interest to them. Follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor that and your referrals will grow. Call those you meet who may benefit from what you do and vice versa. Express that you enjoyed meeting them, and ask if you could get together and share ideas. Be careful how much alcohol you drink when at a networking or industry function. It doesn’t take much to ruin a hard-earned reputation. 4. Go contra If you want something and can’t afford it, offer a contra deal. If you believe in what you have to offer, then it has a value that can be exchanged. Don’t be afraid to ask. The worst that can happen is the other person will say no. 5. It's cheaper to market to your existing customers than to get new ones Think about the work you are currently doing for your customers – now think about what else you can do for them. Can you work with them on a more permanent basis? Are there other people in their business you can work with? Can you develop a new product or service that will suit them? One of my clients was a solicitor in the property sector. A quick bit of client research (done by a market research company) showed that 30% of his clients didn’t know about any other services he provided, which included things everyone needed such as preparing wills, trusts, and a few less needed services such as performing due diligence on business purchases. He wrote to all his clients thanking them for their services and included a short flyer that outlined all the services he provided – which resulted in an increase in business from current clients, and new clients as the existing ones referred him to family and friends for simple services such as wills, trusts and residential conveyancing. Research into why businesses fail to keep customers shows that customers leave because:
- 1% die
- 3% move away
- 5% follow a friend or relative’s advice and switch to their recommended supplier
- 9% switch due to a better price or better product
- 14% switch due to product or service dissatisfaction.
- Whilst the first two may be out of your control, you should be able to do something about the other 28%.
- However, all of the reasons above still only account for a total of 32%. Why then do the other 68% of customers leave a business? Simply put, they leave because of the indifference of the business – they feel unappreciated, unimportant and taken for granted. Think about how you can make your current customers feel valued . 6. Word of mouth marketing – and asking your customers to work for you Word of mouth is possibly the BEST way to promote your business. If your customers are happy with the service you are providing, ASK them to recommend you – they may not act on it immediately, or even at all, but if you don’t ask, you don’t get! You could set up a formal reward or incentive program, but I find a quick phone call and sending a thank you card works equally well. Consider developing a customer retention and appreciation program, including frequent contact and communication. You don’t need to spend much – a phone call that is not business related, an email to say thanks for your business and to provide information about other services you offer, perhaps a small gift at relevant times of the year. Examples of items you could include in this program are a newsletter, greeting cards (Christmas and/or anniversary date your first meeting, or end of tax year), useful information (e.g. clipping of an interesting article or producing a special report) or small gifts. Remember, though, that this is a customer contact program. Do NOT make the mistake of sending lots of “sales pitches” and thinking these are your “customer touches”. Send information that value adds. Selling to a referred prospect is a lot easier than selling to a new prospect. The referral already knows that you do a great job for the person who gave you their name, plus he/she probably already has a need for your product or service. Go after those customers you have already lost or are losing. By tracking customer activity, you will be able to tell when a customer is not using your services. Ask them why they left or are leaving. You might not win them back, but you will learn why they left and hopefully put that information to good use so you don’t lose other clients for the same reason. 7. Email marketing I don’t have to tell you that sending an email is far cheaper than posting a letter – in terms of dollars and your time. It can also generates faster responses and results. Everyone should be using their email package to store email addresses for customers and prospects and using online communication wherever appropriate – for example a regular update email, newsletter, to promote an event or to share publicity about your business etc. Also don’t forget your website. Make sure you promote it on everything you send out – email signatures, letterhead, brochures, promotional collateral etc etc. If you have a bit of money to spend then think about promoting your website using Google AdWords – you can set a monthly budget and review it regularly, depending on how it is working for you. BE AWARE OF THE SPAM LEGISLATION. Find out more at www.acma.gov.au 8. Media and publicity Generating your own publicity doesn’t need to be hard. Work out your story – if it is newsworthy, journos will want to talk to you. Make sure you talk to the right person – don’t just send a release – ideally call first to pitch the story – if they are not interested then ask what would interest them. Make sure you send them the information they want. Don’t call them unless you have something interesting to pitch! And don’t harass them after you have spoken to them. Make sure you give them your contact details – mobile phone and email – so they can get back to you if they need more information. Don’t send a media release out unless you actually have something to say. Some newsworthy examples are:
- launching your company
- launching a new product or service
- you win an award
- you win a large contract or order
- you undertake an independent survey that has interesting results for customers or the business community
- you provide sponsorship or raise money for a charity in a unique way. Local and community newspapers/radio/tv are also always on the lookout for local interest stories – again, don’t be afraid to ask! Trade mags survive on unpaid contributors – think about a sector you want to target and think about how your business can benefit them. Pitch your ideas to the editor, and if they are interested then all you have to do is write the story. And, depending on what it is, it might work for a few different mags. 9. Say thank you! This is remarkably simple and quite common sense – but something many people don’t do. Be sure to thank your customers, thank the people who refer business to you and thank your suppliers. This is one time where an email isn’t the best measure – send a card, send flowers, send chocolates, take them out to lunch (obviously the method you use to say thank you will depend on the value of the business). Just make sure you do it – and regularly! You will be amazed at what you can get in return! 10. Social media Social media is a growing phenomenon that has been embraced by many. It can be defined as web-based or online content that can be easily created by anyone. Also known as user-generated content, it is a new way that people are finding out what is happening in their communities, across their spheres of influence and in the world at large. Social media includes blogging, micro-blogging (such as Twitter), social networking (such as Facebook, LinkedIn, MySpace and Bebo), wikis, social bookmarking or tagging (such as StumbleUpon and Delicious), photo sharing (such as Flickr), video sharing (such as YouTube) and virtual worlds (such as Second Life). Blogging A blog is a website that is updated regularly with news, commentary, images, video and events. A typical blog incorporates images, text and links to other websites and blogs. Readers are typically able to leave comments on each blog post. It is estimated there are more than 200 million blogs and over 133 million indexed on www.technorati.com. Two of the more common blogging tools are WordPress.org or WordPress.com and Blogger. Both are free to use. Another type of blogging is micro-blogging, which uses very short posts. Twitter is a mico-blog. Twitter www.twitter.com Twitter is a free micro-blog that allows its users to send and receive updates, known as “tweets”, in real time and in posts of up to 140 characters. Users can send and receive tweets via www.twitter.com, SMS on mobile phones and a whole range of 3rd party applications such as tweetdeck, OpenBeak (formerly Twitterberry) or Ubertwitter – for Blackberry, twitterfeed, tweetie and twitterfon for iPhones and lots more. It has a lot of useful business applications as it can be used to share business tips (such as money tips), augment customer services, build you a community of followers, you can follow interesting people who might give you business ideas, you can share and discuss business ideas and useful information in your community, and it can show the human side of your business. Ideally your tweets will include a mixture of personal information, business information, replies to tweets and re-tweets of other people’s tweets. A good guide for tweeting is the 70/20/10 rule - 70% sharing, 20% connecting and corresponding, 10% chit chat. Standard taxonomy in tweets is important so people can find topics of interest. Using the # to prefix a word (eg #Networx) helps to create groupings on Twitter that can be easily followed by other twitterers. Twitter can also be used to share website links and photos. Should your business be on twitter? The conversation is happening whether you are there or not. Better to be part of it and manage any adverse reactions. Facebook www.facebook.com Facebook has traditionally been used by people to keep in touch with friends. However, many businesses are now using it another marketing tool to stay in touch with customers, and to generate awareness. It is also useful to: Increase your visibility Target your niche market – users provide a massive amount of information about themselves that can be readily accessed Find business contacts – with more than 250 million users worldwide Build relationships by engaging in conversations with current and prospective clients In July 2009 Facebook introduced the new vanity URL feature, which is of particularly use to business as it enables businesses (or anyone) to create a custom URL for their page. Perhaps the most common way for Facebook to be used as a business tool is by setting up a fan page. This will allow you to promote your business and share ideas with your fans. This can be done at http://www.facebook.com/advertising/#/advertising/?pages. Checkout the WarChild Australia fan page http://www.facebook.com/home.php?#/pages/War-Child-Australia/25033379207?ref=sgm for an example Like Twitter, Facebook is free to use (apart from the paid advertising). If used regularly it can be a useful marketing tool. LinkedIn www.linkedin.com LinkedIn has been also called Facebook for business. It currently has over 43 million members in over 200 countries. With LinkedIn you create a profile that summarises your professional experiences and achievements. Users create “connections” who are usually existing contacts, to form part of a network. A network typically includes your connections, your connections’ connections, which has the potential to link you to a huge number of other professionals. The advantages of LinkedIn include:
- It’s free to use
- You can find out who your connections know and gain an introduction to them
- It is a great tool for finding new business opportunities
- There are many business groups that can be joined – including many marketing groups.
- Share ideas with likeminded professionals in private groups Check out Mel Kettle’s LinkedIn page: http://www.linkedin.com/in/melkettle 11.Use the free resources available to you There is a massive amount of information on the web and in books that can help you improve your marketing and give you new ideas. Type cheap marketing ideas into google and you will get over 1.5 million sites to choose from!! Go to the library and check out marketing books. A few good ones are:
- Marketing by Philip Kotler – there is an Australian edition
- Anything else by Philip Kotler
- Introduction to Marketing by Susan and Stephen Dann – and they have a new book called Contemporary Internet Marketing that I think came out earlier this year
- Anything by Seth Godin All these can be borrowed from the library, bought from most good bookstores and are available at the Australian Institute of Management library – which is an excellent resource for any of you who are also a member there. Online resources that I find useful are:
- www.flyingsolo.com.au – free weekly e-newsletter for soloists and small business
- www.smh.com.au/small-business My Small Business section of Sydney Morning Herald
- www.womma.org – Word of Mouth Marketing Association
- www.sourcebottle.com.au – free subscription service that emails 'call outs' for sources from journalists and bloggers
- www.ragan.com – US corporate and internal comms site with a range of free e-newsletters 12.Partner up By partnering with complementary businesses you can expand your circle of influence. For example – an accounting firm could partnering up with a lawyer that specialises in trusts, or a financial planner or a stockbroker. All their clients need accountants, and presumable many of your clients can use their services at some stage. Things to remember No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach Ask for help from friends and colleagues Don’t forget your current clients – it costs six times more to make a sale to a new customer than to an existing one?

Don’t be a binge marketer – plan what you will do and be constantly marketing your business. If we think of marketing as an engine, it needs to be ticking over steadily at all times. A quiet spell now often signals a lack of marketing six or nine months ago.

By Mel Kettle
Director, Mel Kettle Communications
Tel: 0404 600 889 | E: mel@melkettle.com.au | W: www.melkettle.com.au | Twitter: @melkettle

Read Mel Kettle's bio.

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Top tips from David Steel, our web design and development speaker at Networx's 'Cracking the Creative Brief' event

Wed, 26 Aug 2009 10:34:00 +1000

1. Have a clear idea of what you want to achieve. Objectives and goals will dictate the direction of the project.

2. Be aware of who your target audience is and tailor the content and experience towards them.

3. Give the design agency as much information relating to your brand and business as you can - even if you think it might not be relevant.

4. Know your budget and timeframe for execution - both of these have a significant impact on the project.

5. Remember - spending time on developing a great brief will save you time and frustration in the long run.

By David Steel

Director - Creative
Vivo Group (@vivogroup)
Phone 07 3368 3860
Email david@vivogroup.com.au

Networx Brisbane's 'Cracking the Creative Brief' event - 25 August 2009 at Zuri Bar & Dining.

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Networx Brisbane Event Calendar for 2009

Mon, 12 Jan 2009 11:25:00 +1000

Our Networx Brisbane Event Dates for 2009: Wednesday, 25 February Online and New Media Marketing
Wednesday, 25 March Fashionistas and Fanfare: Entrepreneur Panel Thursday, 29 April He Said/She Said - Marketing to Women vs. Marketing to Men Wednesday, 27 May Online Opportunities – Search Engine Marketing for Your Business Monday, 22 June How to Win Links and Influence People Tuesday, 28 July Working the (Real & Virtual) Room Wednesday, 25 August Cracking the Creative Brief - Get it Right the First Time Tuersday, 29 September Buzz... PR and Word of Mouth Marketing Wednesday, 28 October Marketing on a Shoestring Budget Wednesday, 17 November Memory & Memorability - the key to making a lasting impression and succeeding with others

Please note, whilst every care is taken, the above dates may be subject to change without notice due to availability of speakers and venues.

If you have any suggestions for topics and speakers, please visit our FAQs or contact us.

Look forward to catching up with you!

Cheers!
Iceberg Events team
managers of Networx Brisbane

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

'While Others Sleep' Corporate Promotion - Judith Wright Centre 12-21 August 2010

Wed, 21 Jul 2010 11:04:16 +1000

Snap out of hibernation... Winter’s almost over and the Judy is heating up...

It’s time to indulge in a seductive, sexy meal of dance and jazz to warm your blood and get your heart racing.

Expressions Dance Company, Judith Wright Centre and Misinterprotato present revealing tales of sass, sin and secret identities, which emerge in the hidden worlds of the night.

Intimately choreographed by Natalie Weir and fused together with emotionally charged jazz sounds, this performance will have men salivating and women fantasizing.

For the first time, the Judith Wright Centre foyer will transform into a live piano bar, providing stunning pre-show entertainment. Delicious tapas and wine, jazz music and an evening of surprise.

All you have to do is book your cabaret table and prepare to step into a world where the intensity and emotion of cutting edge contemporary dance will take you on a deeply evocative journey.

Book now and be awakened to the world that exists.

Corporate Promotion

We recommend you start the evening in the Judith Wright Centre foyer, which will transform into a live piano bar, with a delectable range of tapas and pre-show drinks on offer.

CORPORATE SPECIAL: Tables of four or more people: $35 pp (save $5 per person) + receive a glass of complimentary champagne on arrival (one glass per person).

Date: Thu 12 - Sat 21 August 2010
Time: 7.30pm (each night excluding Sunday to Tuesday), Matinee 2pm Saturday 21st, 5pm Sunday 15th
School Preformances: 11.30am Wed18th - Fri 20th
Duration: 80 minutes, including interval
Tickets: Cabaret Seating - Full $40; Conc $35; Groups of 4 per table $35.
Theatre Seating - Full $35; Conc $30

“Weir’s choreography is breathtaking – she moves the human body in ways you haven’t seen it move before…” – ourbrisbane.com

Piano Lounge: For pre-show tapas dining, book through Glass Bar 3252 0533.
Present your ticket to the show and recive a 10% discount on your meal.

Judith Wright Centre

420 Brunswick Street (corner Berwick Street)
Fortitude Valley QLD 4006
Ticket sales: 07 3872 9000
Enquiries: 07 3872 9018
judithwrightcentre.com

Box Office Opening Hours
9am to 4pm, Monday to Friday and 90 mins prior to every performance
Visit judithwrightcentre.com for 24/7 bookings

Networx Brisbane Event Calendar for 2011

Fri, 01 Jul 2011 03:33:00 +1000

Networx Brisbane delivers informative and inspirational networking seminar events to people in business, marketing, communication, PR, creative and digital whilst showcasing various funky, unique venues across Brisbane.

Here are our event dates for 2011: Tuesday, 22 February 2011 Wednesday, 30 March 2011 Tuesday, 19 April 2011 Wednesday, 18 May 2011 Wednesday, 22 June 2011 Wednesday, 20 July 2011 Wednesday, 24 August 2011 Wednesday, 21 September 2011 Wednesday, 26 October 2011 Thursday, 24 November 2011 Event details for the latest event:

View the upcoming Networx event here.

Do you have any suggestions?

If you have any suggestions for topics, speakers, venues or caterers, please visit our FAQs or contact us.

Time of our events: 6.00pm-8.30pm
Format: Pre-presentation networking (standing cocktail style) and then theatre-style format for the panel discussion or presentation
Number of attendees: 80-120 (dependant on venue capacity)
Venues we like to use: Various funky and unique venues around Brisbane

Please note, whilst every care is taken, the above dates may be subject to change without notice due to availability of speakers and venues.

Look forward to catching up with you!

Cheers!
Lisa, Jodie, Jasmine, Kara
Networx Brisbane (managed by Iceberg Events)

VIDEO: Blogging & Video Marketing for Business - Networx Brisbane

Tue, 07 Jun 2011 10:07:49 +1000

Networx Brisbane http://networxevents.com.au presents: 'Blogging & Video Marketing for Business' Event at the XXXX Alehouse, Milton, Brisbane - 18 May 2011.

Networx Brisbane provided business and marketing professionals in Brisbane the chance to gain insights into the quickly expanding video marketing and blogging industry.

Key points were covered around the effectiveness of Video Marketing, Blogging & the use of YouTube for business use.

The speakers who shared their industry knowledge on the night were: Yaro Starak, Founder & Professional Blogger, Entrepreneurs-Journey.com @YaroStarak Gideon Shalwick, Founder, GideonShalwick.com @GideonShalwick Craig Somerville, General Manager, Reload Media @reload_media

Panel Facilitator: Cat Matson, Business CATalyst, Alito @catmatson

For more info about the event:

Event website: http://bit.ly/NX0511

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

VIDEO: Why Direct is Still the Best - Networx Brisbane

Mon, 27 Jun 2011 11:01:00 +1000

Networx TV (http://networxevents.com.au) presents 'Why Direct is Still the Best' Event - 22 June 2011 at The Landing at Dockside, Kangaroo Point.

Networx Brisbane provided business and marketing professionals in Brisbane the chance to gain insights into why Direct Marketing is still a viable and successful approach in reaching your target audience.

Video production by Ride Free Media

The speakers who shared their industry knowledge on the night were: Neil Jorgensen, Direct Marketing Manager, Signet @SignetAustralia Nick Pritchard, Creative Director, Decoder Matthew Johnson, EDM Specialist, Vision6 @Vision6

Panel Facilitator: Cat Matson, Business CATalyst, Alito @catmatson

For more info about the event:

Event website: http://bit.ly/NX0611

View this video on YouTube: http://youtu.be/nR6AHhGnp9U

Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane

Networx Brisbane Event Calendar for 2012

Tue, 20 Dec 2011 03:45:00 +1000

Here are our event dates for 2012:

Wednesday, 22 February Social Media Optimisation Central Eagle St, Brisbane City Wednesday, 21 March Building Brand Equity Iceworks, Paddington Wednesday, 18 April Digital Persuasion Dragonfly, Brisbane City Wednesday, 30 May Media & PR - The Art of Spin Cloudland, Fortitude Valley Wednesday, 20 June Unleashing the Creative Customer XXXX Ale House, Milton Wednesday, 25 July Video Marketing & Online TV Judith Wright Centre, Fortitude Valley Wednesday, 22 August Perfecting Partnerships Cloudland, Fortitude Valley Wednesday, 26 September Content Strategy Hotel Urban Brisbane, Brisbane Tuesday, 23 October Visual Buzz: Marketing with Images XXXX Ale House, Milton Thursday, 15 November AIMIA iXmas Party 2012, hosted by Networx Brisbane Oh Hello, Fortitude Valley Event details for the latest event:

View the upcoming Networx event here.

Do you have any suggestions?

If you have any suggestions for topics, speakers, venues or caterers, please visit our FAQs or contact us.

Time of our events: 6.00pm-8.00pm
Format: Pre-presentation networking (standing cocktail style) and then theatre-style format for the panel discussion or presentation
Number of attendees: 80-120 (dependant on venue capacity)
Venues we like to use: Various funky and unique venues around Brisbane

Please note, whilst every care is taken, the above dates may be subject to change without notice due to availability of speakers and venues.

Look forward to catching up with you!

Cheers!
Lisa, Jodie, Kara & Stephanie
Networx Brisbane (managed by Iceberg Events)