Tag: 'creative'
Top tips from David Steel, our web design and development speaker at Networx's 'Cracking the Creative Brief' event
1. Have a clear idea of what you want to achieve. Objectives and goals will dictate the direction of the project.
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August 26, 2009 10:34am
Posted in Events, Tips
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August 26, 2009 10:34am
Posted in Events, Tips
Top tips from Felicity Corbett, our marketing and graphic designer speaker at Networx's 'Cracking the Creative Brief' event
1. Know what you like
Having a few different examples of logos/websites/designs that you have come across that you do like can be a great guide for a designer to get a feel for your taste – though copying is never an option :)
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August 26, 2009 10:31am
Posted in Events, Tips
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August 26, 2009 10:31am
Posted in Events, Tips
Creative briefs - it's all about the detail
Whether a creative brief is good or bad can make or break a job. As the instigator of the brief it is your job to set the direction for the project and provide your ‘creative’ with ALL the information they need to come up with a cracker concept. A brief should tell a creative everything they need to know about a brand even if they have never worked on it before.
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August 17, 2009 01:03pm
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August 17, 2009 01:03pm
Posted in Tips
