Networx Brisbane Event Calendar for 2010

Fri, 01 Oct 2010 09:47:00 +1000

Wednesday, 24 February Integrated Digital Strategy: The Final Piece of the Marketing Puzzle
Speakers: Llew Jury & Craig Somerville, Reload Media
Venue: Eagle St Conference Venue, Brisbane City Wednesday, 24 March Build Personal Brand and Buzz to Boost Business
Speaker: Sue Currie, Shine Communications
Venue: Iceworks Paddington Wednesday, 28 April Maximising the Media
Panel Discussion from print, radio and online media
Venue: Cloudland, Fortitude Valley Wednesday, 19 May

Sponsorship vs Community Investment - What is best for my organisation?
Speaker: Julian Moore, Strategic Membership Solutions - our sponsorship expert
Speaker: Phil Hayes St Clair, HSC & Co - our corporate community investment expert
Venue: XXXX Alehouse, Milton

Wednesday, 23 June Taking the Mystery out of Market Research
Speaker: Sue Holz, Principal Analyst, Research by Design
Venue: Liber Lounge, Port Office Hotel, Brisbane City Wednesday, 28 July The Art of Persuasion - Communicate & Influence
Speaker: Sally Bagshaw, Principal Consultant, Snappy Sentences
Speaker: Marissa Tree, Senior Account Manager, Red Agency
Venue: Vapiano, Albert Lane, Brisbane City Wednesday, 25 August The Art of Negotiation
Panel discussion
Venue: The Landing at Dockside, Kangaroo Point Wednesday, 22 September Keeping your Cool in a Crisis - Protecting Your Brand & Reputation
Speaker: Llew Jury, Managing Director, Reload Media
Speaker: Amanda Newbery, Managing Director, BBS
Venue: Drift Cafe, Jetty, Events, Milton Wednesday, 27 October

The Green Maze - Guiding you through Sustainability & 'Green' Marketing Practices
Panel discussion
Venue: The Ship Inn, South Bank

Wednesday, 17 November Effective Viral Marketing - Making it Work in Your Marketing Strategy + Networx 5th Birthday Celebration
Panel discussion
Venue: Judith Wright Centre of Contemporary Arts, Fortitude Valley Thursday, 18 November The AIMIA iXmas Party - The Christmas party for Queensland's Digerati
Venue: XXXX Alehouse, Milton

View the Networx Brisbane 2011 Calendar of Event Dates

If you have any suggestions for topics, speakers, venues or caterers, please visit our FAQs or contact us.

Please note, whilst every care is taken, the above dates may be subject to change without notice due to availability of speakers and venues.

Time: 6.00pm-8.30pm
Venue: Various funky and unique venues around Brisbane

This year celebrates 5 years of Networx in Brisbane! Look forward to catching up with you!

Cheers!
Lisa, Jodie, Jasmine & Emma
Networx Brisbane (managed by Iceberg Events)

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents

Internet visions for 2010: marketing, media and PR

Fri, 04 Dec 2009 10:30:00 +1000

I went along to the final Interactive Minds event of the year, held at GPO Hotel last night. The panel discussion was about looking at how the internet is now an integral part of marketing, media and public relations, but due to it’s technological nature it is constantly changing and evolving. As 2009 draws to a close it is time to step away from day-to-day and think about future visions. Where is the internet heading, what are the latest trends and influences and what can we expect moving forward?

Interactive Minds looked at predictions from 2009 and gauged from the audience at how much of these have been achieved:

Social networks advertising becomes scalable Privacy continues to be a sensitive issue Internet advertising overtakes traditional advertising Open Source will continue to dominate The rise of Semantic Web Mobile Web expected to explode Growth of local search marketing + ad platforms Behaviour targeting more widespread Fear of recession shifts ad budgets to online Web and Politics

Panelists (left to right in photo above):
Panel Facilitator: Genevieve Robey, Editor, Wotnews.com.au (@genrobey) Jonathan Kerr, Associate Director ecommerce, A&G Insurance Services (@jonathankerr) Peta Ellis, Managing Director, City Publicity (@CITYPUBLICITY)
Lola Weller, Managing Director, Digicon (@digiconwebdev) David Smerdon, Managing Director Brisbane, McCann Worldgroup Dave Earley, Online News Editor, Seven News Queensland (@earleyedition) What we've learned (thought all the great tweets on the night summed it up!): IMBrisbane: Review & refer online is growing. Google & Bing are aggregrating content, people aren't going to visit your site. @jonathankerr
JenniferESt: @citypublicity: 2009 has been about educating clients about online & if/what social media is right for them JenniferESt: @citypublicity managing online reputation is now essential for any company marissatree: @CITYPUBLICITY: online reputations matter. Review sites will rank higher in '10 than a company's own website IMBrisbane: Marketers need to be able to get stats and optimize their website on the fly @digiconwebdev IMBrisbane: Web 3.0 is about connecting people to content. Conditional content campaigns. Dave Smerdon JenniferESt: Dave from Universal McCann echoes Lola - more segmentation, personlisation & hard data are essential moving forward marissatree: @earleyedition: I just listen to everyone else then implement what they say. Clever :) Joseph_Keller: @jonathankerr Google will soon display best deals for customers on its own page (eg flights), no need to visit qantas' website again JenniferESt: @EarleyEdition: media is driven by review & recommend behaviour JenniferESt: @EarleyEdition paying for content online will be a big issue in 2010 JenniferESt: @EarleyEdition - if NBN happens then media content will evolve to adapt to the broadband capacity IMBrisbane: Listen, personalise & segmentation, are ahead. Kinda obvious when summarized like that :) Perhaps technology has finally caught up?

JenniferESt: Dave from McCann: great snowdome theory :) don't get distracted by the new snowflakes in the confined space Joseph_Keller: @earleyedition predictions for 2010 mobile video content for mobile. Google phone anyone? JenniferESt: Dave from McCanns bad email marketing damages the brand; good email marketing is amazing & effective IMBrisbane: Make sure content is with the right custodian and the right channel. DaveS networxevents: http://twitpic.com/ry5et - @genrobey @jonathankerr @CITYPUBLICITY @digiconwebdev David Smerdon @earleyedition JenniferESt: Lola @digiconwebdev advises client to use email carefully not a blanket solution - segment & personalize is essential JenniferESt: @earleyedition The Internet provides greater insight into different views which is good for journalism as a whole; trad vs bloggers JenniferESt: @earleyedition media quality should not be reduced by the Internet; readers shouldn't pay, advertisers should pay @JenniferESt: Dave from McCanns; Individuals on Twitter can have a greater reach than channel 9 6pm news IMBrisbane: Community is the new brand. Less focus on logo guidelines. @Genrobey marissatree: Dave from McCanns: don't have a shit brand. Joseph_Keller: Dave from Mcanns on social media \ blogsphere: 'Make sure you don't have a shit brand and you should be OK'. Gold. Call of the night JenniferESt: @citypublicity encourages clients to do a lot more of their own pr & publicity; to step outside the logo and become more real IMBrisbane: Journalist relarionships are now public, but there is a protocol u need to know. Get assistance to get it right @citypublicity JenniferESt: @JonathanKerr don't do a lot in social media yet but some good stuff soon. Are using Google Wave for real time collaboration IMBrisbane: Magic from google wave was in real time brainstorming with colleagues across the country. @jonathankerr IMBrisbane: Google wave hasn't yet found the problem it's solving. It will come. If it was created by a no name, it would b dead @Jonathankerr JenniferESt: Lola @digiconwebdev not a good idea to follow staff & business colleagues on facebook; should they know what you did on the w/end JenniferESt: Lola @digiconwebdev how much you can learn about someone before they rock up to a job interview is both good & bad IMBrisbane: Remember your prospective employers are checking your social media. It shows what was always done but now everyone knows.
marissatree: Aussies spend 29% of their time online on Facebook. Average housewife spends 90mins a day on Facebook. IMBrisbane: A facebook page can be a good idea for small companies who don't have a website. @citypublicity. JenniferESt: @citypublicity small businesses can use facebook instead of having a website - like the local pizza place
IMBrisbane: Facebook advertising can work for some purposes like events & rsvps. @citypublicity IMBrisbane: Use facebook to get into peoples hearts & minds, not for commercial intent. DaveS

IMBrisbane: Mobile tools useful for journalists: record audio & video, allow live streams. Instaneous reactions@earleyedition

IMBrisbane: Tony Abbott joined Twitter yesterday. Hahaa

Joseph_Keller: Liberal leadership spill was a huge coup for Twitter. Live mobile news from the heart of the party room @earleyedition

IMBrisbane: Qik.com is a video mobile app if u r interested. @earleyedition

Joseph_Keller:Solid event winding up now. Great predictions for Web2010. Some doubts about Facebook advertising now however.

dee_atherton: Via @jonathankerr keep the process out of the way of online transactions. Make it easy for the customer to transact.

Joseph_Keller: @earleyedition: Online news is being tabloidised due to page impressions being the core advertising driver. Couldn't agree more! Thanks to Jen Storey (@JenniferESt) and Louisa Dahl (@loudah) of Interactive Minds for a great evening! Further Links: #IM0912 Twitter Search Results Interactive Minds (@IMBrisbane)

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents