Australian superstar Kylie Minogue was once labeled the singing budgie; an image perhaps not too flattering. Fast forward to 2009 and Kylie, completely reinvented was voted the most powerful Australian personal brand. Next on the list was Elle Macpherson followed by Shane Warne, Dame Edna Everage, and Greg Norman. So what makes these people stand out from the crowd? Apart from the fact they are all very talented and good at what they do – how did they become memorable brands?Read more...
March 10, 2010 03:18am
Posted in Events