'Blogging & Video Marketing for Business' Panel Event Wrap-up

Thu, 19 May 2011 03:31:00 +1000

We had a great panel discussion last night discussing 'Blogging and YouTube Marketing' with Yaro Starak, Gideon Shalwick and Craig Somerville. Cat Matson facillitated the panel discussion and brought out the 'juicy' conversations.

Here's a bit of an event wrap-up, via Twitter:

Regulars unable to attend sent their love... FoodStrategy: @sitemost tell @catmatson to be her usual entertaining self. What a cracker. #wishIwasThere#NXBris melkettle: @kerr_alexandra have fun! Love #nxBris Attendees got in the mood at the start of the event: IngenuityHost: XXXX Alehouse networking about to begin. Excited. #nxbris tootfest: #nxbris XXXX gold and digital marketing oh yeah catmatson: The networking Q last night at #NXBris was 'what's your current fave YouTube vid?" @rachelmclean gave us this http://ow.ly/4XS2N #monkey It then kicked off... catmatson: About to kick-off #NXBris ... Tonight we're talking about blogging, video blogging and how it fits in the marketing mix The lovely audience took notes during the panel discussion: 7cookka: #nxbris Craig Sommerville from @Reload_Media is speaking tonight on video blogging & the importance of a consistent overarching strategy. 7cookka: #nxbris video or text? How does your audience learn? Visually? Or through text? 7cookka: #nxbris using #SEM#SMM in conjunction with blogs and YouTube videos will give you more real-estate on Google! 7cookka: #nxbris connect with your consumers through blogs. Chances are- they'll Google you. Do a Google search and see where you rank? @Reload_Media 7cookka: #nxbris integrate your blogs/YouTube with social media channels such as FB & twitter. Have them 'shared' or 'retweeted'& you'll go viral! 7cookka: #nxbris when blogging- keep your business human. Take videos/photos of tour employees or headquarters & personalize your brand. 7cookka: #nxbris when blogging- keep your business human. Take videos/photos of tour employees or headquarters & personalize your brand. 7cookka: #nxbris your consumers will remember you for it! 7cookka: #nxbris anyone interested in the blog onscreen? Focus= tonight's main focus- 1 way vs. 2 way communication mediums. Google @Reload_Media sharmsdiddy: #nxbris YouTube blogging can be extremely effective. anyone watch Natalie Trans personal and lonely planet YouTube feeds? #communitychannel sitemost: Blended search creates opportunity for both vids & text #nxbris sitemost: Blog should always be self hosted for best seo results #nxbris sitemost: Content is king #nxbris sitemost: Vid production options - DIY with kodak Zi8 or cam. Cheap film students. Local pros for great quality or outsource #nxbris XMPieman: "Bloggging Is a human tool that connects with humans" - @yarostarak#NXBris XMPieman: To get first page on Google with Video - place keywords in title, description, tags & links. @reload_media#NXBris michaeljroach: Text blog or video blog? We are all conditioned by TV - Gideon S. Which ever method, we have tiny attention spans #NXBris michaeljroach: Presidential election debates are conducted on #youtube. There is little doubt the user demographic has changed #NXBris michaeljroach: #NXBris Not mentioned tonite: Youtube closed captioning. Fantastic technology to translate speech to subtitles michaeljroach: ...for marketers, the difference between text and video for SEO purposes will diminish in time #NXBris@NetworkEvents michaeljroach: Great question about getting your product/service to established (video)bloggeratti - you got to give to get #NXBris IngenuityHost: At the moment, not many peeps at #nxbris has a marketing blog or YouTube Chanel... yet IngenuityHost: Vids help connect with clients. Keep blogs/vids consistent with brand & keep relevant #nxbris IngenuityHost: Email marketing still effective at driving sales. Blogging far better for engagement & personal branding #nxbris IngenuityHost: Vids a lot easier now than ever before. Video or text? Possible #nxbris fight? IngenuityHost: Everyone is a bit of a voyer according to @GideonShalwick #nxbris IngenuityHost: @GideonShalwick wants you in his funnel & then the magic happens. Not sure if I'm interpreting this right ;P #nxbris IngenuityHost: Work towards your strengths. Put in the effort. If you don't have time outsource to the pros & be everywhere #nxbris IngenuityHost: Are comments good for seo? Yes & no. Most blogs are nofollow but can still create connections & exposure #nxbris IngenuityHost: If you're going to vide7oblog use YouTube. Scared? Just make them private #nxbris IngenuityHost: Can't get the YouTube vanity URL? @yarostarak says register a .tv domain - then you'll be 'on tv' badoom ching :) #nxbris IngenuityHost: Tv ads don't work on YouTube says @GideonShalwick (but it does the other way around) #nxbris IngenuityHost: Stuff too long for tv? Put it on YouTube (plus it's cheaper) #nxbris IngenuityHost: Two kinds of viral vids. Natural and engineered. But viral vids are just the tip of the YouTube iceberg #nxbris nick_mcintosh: Check out good to great by jim collins #nxbris says @gideonshalwick copycat21c: #nxbris Really curious to learn more about video blogging and marketing after tonight. Fascinating! copycat21c: #nxbris Like Gideon's comment: Benefits are long term. By analogy: a flywheel, viz. once you build up momentum, it takes off on its own. copycat21c: #nxbris Ooooh! Reserve your channel on YouTube! Business name, domain name. Even if you're not using it right now. copycat21c: #nxbris ...or reserve .tv domain extension if you've missed out on your name. Tonight's hot tip! kerr_alexandra: #nxBris "blogging must be consistent across the brand and overall strategy" - good advice from Craig at @reload_media kerr_alexandra: #nxBris "video marketing is a huge area you can take advantage of" kerr_alexandra: #nxBris everyone should be blogging. kerr_alexandra: #nxBris "Charlie bit my finger" 322 million viewers.... @catmatson was laughing. kerr_alexandra: #nxBris start with small players, and build relationships. Relationships are vital. What value can you provide
Some kind words were made after the panel discussion:

yarostarak: Thanks to all the #NXBris peeps last night, I had a good time talking blogs and video. I'm curious who is now following me after the event? 7cookka: @catmatson Thanks for anther wonderful night at @networxevents#nxbris - I think you're business cards are something kind of wonderful! lifeatlucid: Brilliant night at #NXBris, love being their official #photog.@xxxxalehouse was fab & crowd rocked as much as the speakers, well done guys! RachelMcLean: thanks to @catmatson@GideonShalwick@yarostarak@Reload_Media - broadening my blogging horizons - text and video! #NXBRIS IngenuityHost: Awesome presentation @yarostarak@GideonShalwick@Reload_Media & @catmatson. Educational. Interesting. Fun. #nxbris kerr_alexandra: Attended my first @NetworxEvents last night: http://elkewrites.blogspot.com/2011/05/blogging-and-video-marketing.html #nxbris HeatherSmithAU: @michaeljroach@sitemost@copycat21c@XMPieman@kerr_alexandra@7cookka@nick_mcintosh@RachelMcLean thxs for the #NxBris tweets guys :-) Ditto Heather! We even trended: TrendsBrisbane: #nxbris is now trending in #Brisbanehttp://trendsmap.com/au/brisbane Cool... An exciting announcement was made: networxevents: Exciting news: @RideFreeMedia have come on board as Networx's Video Marketing Partner #nxbrishttp://fb.me/12FGdT0Zl This means Networx Brisbane is getting a YouTube channel baby! The team at Ride Free Media took video footage throughout the evening and look forward to pulling together the final videos for your viewing pleasure. Sorry guys, we're not showing you the panel discussion from the start to finish... you still have to be there on the night to get the low-down ;o)... but for those who didn't attend OR did attend, you'll be able to check out fresh content. And if you haven't already, follow the speakers and above tweeps here:

http://bit.ly/NX0511

Post by Lisa Ma (@lisama_)
MC & Event Coordinator- Networx Brisbane
Follow on Twitter: @networxevents

Reload Media's SEO tips for blogging and YouTube

Fri, 20 May 2011 03:57:00 +1000

Craig Somerville, General Manager for Reload Media was one of the panellists at Networx's 'Blogging and Video Marketing for Business' event on 18 May 2011.

He discussed the importance of videos coming up in blended search results and shared the following tips...

Tips for getting on the first page of a search result were:

For videos:

Use keywords in your video titles, description, tags and links.

For blogs:

Use keywords in your blog article headlines, internal links, tags, categories and tags.

To use blogs effectively:

Target 'conversational' or 'informational' search terms.

To convert your presence into sales:

Once a user has landed on your blog/video, you need to have some conversion elements on the page.

These are usually “softer” than an advertising landing page.

Download presentation slides:

View Craig Somerville, Reload Media's presentation slides PDF

For more info about the event:

http://bit.ly/NX0511

Post by Lisa Ma (@lisama_)
MC & Event Coordinator- Networx Brisbane
Follow on Twitter: @networxevents