When & Where?
  • Date: Wednesday, 22 February 2012
    Time: 6:00pm - 8:30pm
  • Venue: Central Eagle Street Conference Venue
    175 Eagle Street, Brisbane Qld 4000
  • Add to your calendar (iCal) add to your calendar


Ticket Information

Prices (inc GST): 
Standard Ticket $65
Charities/Not-For-Profits $55 (email us for the promo code)

No. of tickets remaining: 0
This event is now sold out. There are tickets available for our March 'Building Brand Equity' event.

Dress: Smart / Business Casual

Ticket includes pre-event attendance list, drinks and finger food pre-presentation, networking opportunities, event giveaways, Networx tote bag and panel discussion.

Car Parks: We recommend not parking at 175 Eagle Street because the car park closes at 8.00pm sharp, or Eagle St Pier as night rates don't start til 6pm.

Try these ones instead:

Wilson Carpark - Riverside Centre, 123 Eagle Street
Flat rate of $14 (must enter after 5pm and exit before 5am). Two entries to the carpark are near Pig N Whistle or via the left lane under Jade Buddha.

Secure Carpark - Macarthur Central, Enter via Elizabeth Street
Evening Rate of $16 (must enter after 5pm and exit before 5am). Enter via Elizabeth Street after the Edward Street intersection.  t is within walking distance to Eagle St Conference Venue (175 Eagle St) but we suggest you plan your trip and allow for extra time getting there.

You can also find parking on surrounding streets.

Nearest Taxi Rank: Eagle Street (outside Friday's)

Public Transport: Go to www.translink.com.au for public transport options.

Photography and audio / video recording of event: When you participate in the Networx event, you will be participating in an event where photography, video and audio recording will occur for Networx's promotional purposes. Please let us know by email before the event or at the registration desk if you do not wish to be photographed or filmed.

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Organiser's Details

  
Iceberg Events

Networx Marketers Meetings - Brisbane is managed by Iceberg Events, a Brisbane-based conference and event management company.

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Social Media Optimisation: Integrating social media and search strategy

Edmund Pelgen, Cat Matson, Scott Esdaile, Llew Jury - Networx event 22 Feb 2012

 

Edible Blooms - Networx event 22 Feb 2012

 

Liz Martin, Tessa Muldoon & Matt Forman - Networx event 22 Feb 2012

 

Emma Dodd, Lilian Hare & Nathan Airey - Networx event 22 Feb 2012

 

Cat Matson, Edmund Pelgen - Networx event 22 Feb 2012

 

Edmund Pelgen, Cat Matson, Scott Esdaile, Llew Jury - Networx event 22 Feb 2012

 

Social Media Optimisation: Integrating social media and search strategy

 

Edmund Pelgen, Sophie Paulin & Brendan Neil - Networx event 22 Feb 2012

 

Sarah Randle & Sophie Paulin - Networx event 22 Feb 2012

 

Cat Matson & Robert Phillimore - Networx event 22 Feb 2012

 

Libby Penny & Amy Davis - Networx event 22 Feb 2012

 

Rachael Maundrell & Phil Hancox - Networx event 22 Feb 2012

 

Hannah Jones & Sarah Golding - Networx event 22 Feb 2012

 

Andrew Kolb & David Steel - Networx event 22 Feb 2012

 

Damien Sharma, Paul Goldstein, David Morgan & Mathew Dunstan - Networx event 22 Feb 2012

 

Rachel Tooley, Kathy Neilsen, Sally Gardner & Jodie Springer - Networx event 22 Feb 2012

 

Belinda Roberts, Phil Dickman, Angela DeRighetti, Kate Pemberton, Tom Devin & Hazel Tomlin - Networx event 22 Feb 2012

 

Jasmin Smith & Frances Manfield - Networx event 22 Feb 2012

 

Kelvin Bulger & Ryan Miller - Networx event 22 Feb 2012

 

Nick James, Nick Maller & Tobey Bower - Networx event 22 Feb 2012

 

Edmund Pelgen - Networx event 22 Feb 2012

 

Networx event 22 Feb 2012

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Cat Matson - Networx event 22 Feb 2012

 

Llew Jury - Networx event 22 Feb 2012

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Cat Matson - Networx event 22 Feb 2012

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Llew Jury - Networx event 22 Feb 2012

 

Cat Matson - Networx event 22 Feb 2012

 

Scott Esdaile - Networx event 22 Feb 2012

 

Scott Esdaile - Networx event 22 Feb 2012

 

Cat Matson - Networx event 22 Feb 2012

 

Edmund Pelgen - Networx event 22 Feb 2012

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Networx Marketers Meetings Brisbane

 

Social Media Optimisation: Integrating social media and search strategy

 

Social Media Optimisation: Integrating social media and search strategy

 

Liz Martin & Kym O’Gorman - Networx event 22 Feb 2012

 

Stephanie Iovannella, Kara Sullivan & Lisa Ma - Networx event 22 Feb 2012

 

  • Edmund Pelgen, Cat Matson, Scott Esdaile, Llew Jury  - Networx event 22 Feb 2012
  • Edible Blooms - Networx event 22 Feb 2012
  • Liz Martin, Tessa Muldoon & Matt Forman - Networx event 22 Feb 2012
  • Emma Dodd, Lilian Hare & Nathan Airey - Networx event 22 Feb 2012
  • Cat Matson, Edmund Pelgen - Networx event 22 Feb 2012
  • Edmund Pelgen, Cat Matson, Scott Esdaile, Llew Jury  - Networx event 22 Feb 2012
  • Social Media Optimisation: Integrating social media and search strategy
  • Edmund Pelgen, Sophie Paulin & Brendan Neil - Networx event 22 Feb 2012
  • Sarah Randle & Sophie Paulin - Networx event 22 Feb 2012
  • Cat Matson & Robert Phillimore - Networx event 22 Feb 2012
  • Libby Penny & Amy Davis - Networx event 22 Feb 2012
  • Rachael Maundrell & Phil Hancox - Networx event 22 Feb 2012
  • Hannah Jones & Sarah Golding - Networx event 22 Feb 2012
  • Andrew Kolb & David Steel - Networx event 22 Feb 2012
  • Damien Sharma, Paul Goldstein, David Morgan & Mathew Dunstan - Networx event 22 Feb 2012
  • Rachel Tooley, Kathy Neilsen, Sally Gardner & Jodie Springer - Networx event 22 Feb 2012
  • Belinda Roberts, Phil Dickman, Angela DeRighetti, Kate Pemberton, Tom Devin & Hazel Tomlin - Networx event 22 Feb 2012
  • Jasmin Smith & Frances Manfield - Networx event 22 Feb 2012
  • Kelvin Bulger & Ryan Miller - Networx event 22 Feb 2012
  • Nick James, Nick Maller & Tobey Bower - Networx event 22 Feb 2012
  • Edmund Pelgen - Networx event 22 Feb 2012
  • Networx event 22 Feb 2012
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Cat Matson - Networx event 22 Feb 2012
  • Llew Jury - Networx event 22 Feb 2012
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Cat Matson - Networx event 22 Feb 2012
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Llew Jury - Networx event 22 Feb 2012
  • Cat Matson - Networx event 22 Feb 2012
  • Scott Esdaile - Networx event 22 Feb 2012
  • Scott Esdaile - Networx event 22 Feb 2012
  • Cat Matson - Networx event 22 Feb 2012
  • Edmund Pelgen - Networx event 22 Feb 2012
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Networx Marketers Meetings Brisbane
  • Social Media Optimisation: Integrating social media and search strategy
  • Social Media Optimisation: Integrating social media and search strategy
  • Liz Martin & Kym O’Gorman - Networx event 22 Feb 2012
  • Stephanie Iovannella, Kara Sullivan & Lisa Ma - Networx event 22 Feb 2012


Event Photography © Lucid Photography @lifeatlucid.

Post Event Information

Panel Debrief Interview Video:

Please note that this event format was a panel discussion, below are supporting presentation slides, examples or interesting articles:

Invitation to attend our next event:

Follow attendee tweeps:

Event organisers: @NetworxEvents @IcebergEvents
Panellist: Llew Jury @reloada @reload_media
Panellist: Edmund Pelgen @edmundpelgen @traffika
Panellist: Scott Esdaile @scottesdaile @xcommedia
Panel Facillitator: Cat Matson @catmatson
MC: Lisa Ma @LisaMa_

Attendees: @7cookka, @ADACADPartners, @BeechOvens, @CARRS_Q, @DwayneBirtles, @LizBogdani, @MiaRedPR, @MktingResults, @OneDeepDesign, @PRPony, @RamsayJobs, @Signetaustralia, @SophAp, @TaybianDesign, @Whos_mitzi, @adviadigital, @aimeedoherty1, @alaryse, @ambrdextrous, @brandrally, @catmatson, @central_group, @danni_redpr, @designmontage, @eat247au, @edmundpelgen, @furnbagz, @gerinapier, @gibbled, @gjuidata, @harbren, @hettyjohnston, @icebergevents, @intelligentpw, @jimbojohnson, @jodieparker, @kathynickels, @kerr_alexandra, @kixup, @kolby84, @lane4aquatics, @lauren_redPR, @lifeatlucid, @lisama_, @littlebritten, @mealsonwheelsQ, @micropowergroup, @nathbush, @networxevents, @niccasb, @nigelheyn, @paulygoldston, @piyushkhera, @princess_chic, @rachael_09, @racqofficial, @ramsayhealth, @reload_media, @reloada, @ridefreemedia, @rivercitylabs, @rpdata, @scottesdaile, @sharmsdiddy, @solargoz, @solarguys, @sosarina, @takeaways_au, @tobeybower, @traffika, @vivogroup, @whoisdavidsteel, @xcommedia, @xxxxalehouse 

Event Details:

Many brands and organisations developing digital strategies have moved beyond asking whether Twitter and Facebook presences are necessary.

Now the question is: We're using social media, so how do we make the most of it?

Our panel will discuss how integrating social media marketing and search engine optimisation strategies will increase your brand and web presence.

Our panel will discuss:

  • What is 'social media optimisation' (SMO) and why should we care?
  • Tips for planning your marketing strategy
  • How to help your social pages rank better
  • How to help your website rank better with social influences
  • How to use your social networks effectively
  • Trends such as Google+
  • How SMO can assist in online reputation management

Who would benefit from attending:

  • Business owners & directors
  • Marketing and communication professionals
  • Digital marketers

Panellists:

Panel Facilitator: Cat Matson, Business CATalyst @catmatson

Event Giveaways

  • Two night's accommodation at a Central Apartments and Hotels in Brisbane or Melbourne valued at $500, courtesy of Central Apartments and Hotels (flights/transfers not included)
  • Each attendee receives a $5 Gift Certificate, courtesy of our Gift Sponsor Edible Blooms
  • 1 x 32GB USB flashdrive, courtesy of our AV Partner Fairchild Multimedia
  • 1 x Complimentary booth booking with a bottle of French Sparkling, courtesy of Cloudland
  • One night’s accommodation in a Superior Suite and Continental breakfast for 2 in Armstrongs at the Inchcolm, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
  • 1 x Classic XXXX Brewery Tour for 2 adults valued at $50, courtesy of XXXX Alehouse. Each guest receives a voucher for an exclusive 25% off main meals (lunch only) at XXXX Alehouse. 
  • 1 x Double pass to Interactive Minds' event on 7 March: 'Video Marketing: Boost Your User Engagement'
  • Exclusive discount to 21 March's Networx event  'Building Brand Equity'
  • Best tweeter on the night wins a free ticket to the next Networx event  'Building Brand Equity' on 21 March (winner announced on Twitter day after event)

We want YOU to tweet about the event!

Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter: http://twitter.com/networxevents


Speakers

Llew JuryLlew Jury

Llew Jury

Managing Director, Reload Media



Llew is the Managing Director of Reload Media Pty Ltd, one of Australia's leading digital marketing companies specialising in SEO, internet marketing, social media marketing and web strategy.  He is an AIMIA Queensland past vice president and treasurer and has been a part of the digital strategy, web design, SEO, Google Adwords, social media and business consulting industries for more than a decade, having founded and sold successful web, consulting and IT businesses.

Social media, Digital Strategy, Online Media Buying and SEO clients of Llew's include Subway, Devine, Price Attack, QUT, OptiSlim and the Queensland Government.

With 50 staff, Reload Media has recently won a Queensland Premier's Export Award for its innovative overseas expansion into the UK, NZ and India, and has experienced triple digit growth over the past 3 years.  Prior to forming Reload Media, Llew co-founded one of Australia's fastest growing IT companies and the number one Queensland IT web design, usability and online survey company, Alfresco Design (AUST) Pty Ltd.

Reload Media on Facebook | Watch Reload Media on YouTube | Follow on Twitter: @reload_media @reloada

reloadmedia.com.au


Edmund PelgenEdmund Pelgen

Edmund Pelgen

Director of Search Engine Optimisation, Traffika



Edmund is the Director of Search Engine Optimisation at Traffika, the digital agency of  choice for high growth medium and large brands, famous for delivering outstanding results and a remarkable client experience.

Edmund is a former chartered accountant and has owned and operated a number of successful retail, hospitality and technology businesses and is currently the co owner of a number of successful Ecommerce businesses where he is able to test and implement new digital marketing strategies in the field.

He brings practical frontline experience to bear when delivering online results for a range of leading clients including Lorna Jane, Bond University, Sunsuper,  and Wow Sight and Sound.

Traffika's  focus is on helping our clients understand and take advantage of the data that exists around the marketing channel or platform they choose to take part in, whether that is SEO, social media, or paid search.

Traffika on Facebook
| Traffika TV | Follow on Twitter: @traffika @edmundpelgen

traffika.com.au


Scott EsdaileScott Esdaile

Scott Esdaile

Digital Strategist, XCOM



Scott Esdaile is a Copywriter and Digital Strategist at digital agency XCOM.

Over the years he has worked in a variety of digital creative, strategy and production roles on both client and agency sides, and loves the constantly evolving and expanding nature of today's advertising industry.

In his current role at XCOM and previous work with BCM, Scott has worked across integrated digital strategy, creative concept development, copywriting and social media management for a range of clients including Artline, Wine Selectors, Sunny Queen Eggs, Triumph, Tourism Queensland, QUT, Queensland Theatre Company, Origin Energy, Donut King, Parmalat and Wallace Bishop.

In his spare time, Scott performs with a range of jazz/funk bands around town and daydreams of gigging in New York.

Follow Scott Esdaile on Twitter @scottesdaile | Follow XCOM on Twitter: @xcommedia

xcommedia.com.au


Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane



Cat has a high profile in the Brisbane business and marketing scene. A savvy Marketing Strategist, Speaker and Facilitator, Cat brings over 15 years of small business experience and more importantly, empathy, with the needs of business owners and their teams. As MC and conference facilitator Cat synthesises the concepts presented by other speakers whilst still leaving ‘space’ for attendees to draw their own insights. She loves the juicy conversations that happen amongst a panel of experts and practitioners and the ‘light-bulb’ moments that occur when people learn through hearing others’ stories.  As a key-note session speaker, Cat delivers contextually relevant, practical insights with sufficient flexibility for participants to ‘choose-their-own-adventure’ through open questions and facilitated discussions.

Cat Matson on Facebook | Cat on Google+ | Twitter: @catmatson

catmatson.com.au


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