Media & PR - The Art of Spin
We all want our brand to be talked about.
But how can we use PR and media to get the conversation started? How do we 'spin' our story the right way? And what do we do when the story goes pear-shaped?
Our panel will share insights on strategies for spinning the PR wheel the right way - and what to do when the wheels come off.
- Managing conversations offline and online
- Strategies for PR disasters
- Protecting brand reputation
- Case studies
Who would benefit from attending:
- Business owners & directors
- Marketing and communication professionals
- Rodica Titeica, Director, Red PR @redpr @Rodica_RedPR
- Ben Wicks, Director, KDPR @kdprknows @wicksben
- Tom Evans, Digital & Communications Strategy Director, Decoder @decoderideas
- Each attendee receives a 2-4-1 ticket (valid at all participating cinemas) to Get the Gringo starring Mel Gibson (opens in cinemas on 31 May)
- 1 x Complimentary booth booking with a bottle of French Sparkling, courtesy of Cloudland
- 1 x $100 Dining Voucher to Cloudland, courtesy of DPMA
- One night’s accommodation in a Superior Suite and Continental breakfast for 2 in Armstrongs at the Inchcolm, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
- 1 x 32GB USB flashdrive, courtesy of Fairchild Multimedia
- 1 x Double pass to Interactive Minds
- All attendees receive an exclusive discount to the 20th June event 'Unleashing the Creative Customer'
We want YOU to tweet about the event!
Rodica TiteicaDirector, Red PR
A Director at the Red PR Group, Rodica is a dynamic and reputable communications specialist with over 13 years experience, having worked extensively in senior roles across a diverse range of industries and clients.
Throughout her career, Rodica has been responsible for communications strategies for numerous high profile brands in Australia and internationally. She has also been instrumental in developing strategic and tactical consumer campaigns, forging lasting relationships with national media, sponsors and various industry groups. Rodica has intimate knowledge of the lifestyle and consumer sector, having worked closely with brands including Tourism Queensland, Lorna Jane, Flight Centre, BMW Australia, Revlon Australia, Gucci and LVMH Group.
With a background equipping her with a solid understanding of communication tools and techniques, Rodica has established herself as a talented and savvy media professional, not to mention an entertaining public speaker.
Ben WicksDirector, KDPR
Ben Wicks is a Director at KDPR, a Brisbane-based public relations and full-service agency possessing expertise across media relations and publicity, reputation management, branding, graphic design and digital strategies.
With a passion for issues management and communication management, Ben has been an integral member of the KDPR team since 2006, managing difficult issues such as the Swine Flu at Portside Wharf and leading Cutting Edge’s merger campaign, directly reporting to CEOs.
Ben works across a number of industries and differing company sizes from international hotels through to restaurants and state-wide affordable housing projects providing sought after communications advice.
Tom EvansDigital & Communications Strategy Director, Decoder
Tom is a relatively new addition to Brisbane, and the Digital & Communications Strategy Director at Decoder. Prior to moving to Brisbane, Tom was the Managing Director of a fully integrated marketing agency group in Soho, London, where he worked on communications campaigns with a number of leading global brands.
Using his integrated planning experience, Tom helps clients to understand how, where and why customers are using digital media and then leverage this insight to create measurable strategies that are integrated into the wider marketing communications mix.
Tom is focused on helping clients to remain relevant amidst the seismic shift in the communications landscape. He believes that products must use new digital opportunities to have marketing built into them. The role for agencies of the future is to help clients bridge the gap between creating products, telling great stories about these products, and then using technology to make this more engaging.
Facilitator: Cat MatsonSpeaker, MC & Marketer
Cat has a high profile in the Brisbane business and marketing scene. A savvy Marketing Strategist, Speaker and Facilitator, Cat brings over 15 years of small business experience and more importantly, empathy, with the needs of business owners and their teams. As MC and conference facilitator Cat synthesises the concepts presented by other speakers whilst still leaving ‘space’ for attendees to draw their own insights. She loves the juicy conversations that happen amongst a panel of experts and practitioners and the ‘light-bulb’ moments that occur when people learn through hearing others’ stories. As a key-note session speaker, Cat delivers contextually relevant, practical insights with sufficient flexibility for participants to ‘choose-their-own-adventure’ through open questions and facilitated discussions.
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