Marketing on a Shoestring Budget
Event Photography by Tony Dwyer, ADFX Graphic Design
Post Event Information
- Mel Kettle's notes: 'Top 12 Tips for Marketing on a Shoestring Budget'
- Madeline Egan's notes: 'A Few of my Favourite Online Resources'
- #Networx search results on Twitter - updates from attendees
Event Details
We all felt it - the GFC slashed most organisation's marketing budgets - forcing those of us who HAD a marketing budget to be more creative, and those of us who were already being creative to be more so (how do we do THAT?).
Though it would be nice to have the spend of Vodafone or Apple, most of us need to work with considerably less.
Our panel for this event are skilled in getting maximum bang for their marketing buck - even if there are no bucks at all!
We'll be looking at
- The most cost-effective communication tools marketers can use
- The most successful low budget campaigns our panellists have worked on
- The art of negotiating partnerships, sponsorships, contras, freebies...
- Creativity - is it more important now than ever?
- What to do when your client or boss wants to cut the marketing budget or postpone a campaign?
- Top tips for marketing on a shoestring budget
As always, our panel will be interactive, and will give you some practical tips to take away and implement immediately.
Panellists
- Mel Kettle, Director, Mel Kettle Consulting (@melkettle)
- Madeline Egan, eCommunications Manager, Mater Foundation
- Andrew Demack, Cycling Development Officer, Bicycle Queensland (@bicycle_qld)
Who should come?
- Marketers
- Not For Profits
- Small Business owners
- Big Business marketers looking to stretch their budget
- Agencies looking to add value to smaller budget clients
Event Giveaways
- $150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 2008 for Best Hair-Salon).
- Day Cruise for 2 people with Sand Tobboganing Tour, valued at over $150, courtesy of Tangalooma Island Resort
- 1 night's accommodation at any Central Brisbane Apartment/Hotel, courtesy of Central Apartments & Hotels
- $60 dinner for 2 voucher, courtesy of the Melbourne Hotel
- Double Pass to Interactive Minds 'Planning your Digital Marketing Strategy for 2010' event, 4 November
- Exclusive offer for Networx attendees: 10% off standard print runs, courtesy of MBE Stones Corner (and for December & January only add another 10% off - that's a massive 20% discount. Conditions apply.
We want YOU to tweet about the #Networx event!
Participants are welcome to bring along their personal devices and mobile phones to tweet during the session! Please use the hash-tag #Networx! Follow us on Twitter: http://twitter.com/networxevents
Speakers
Mel Kettle
Director, Mel Kettle Consulting
Mel Kettle established Mel Kettle Consulting in 2006 after gaining 15 years experience delivering exciting and challenging marketing communication, media and strategic planning projects in the private, government and not for profit sectors. Mel has a Bachelor of Arts (Tourism Management) and a Master of Business (Marketing).
She has worked:
- as an conference and event manager, running national and international conferences for professional associations
- as a marketing communications specialist
- in the corporate, government and not for profit sectors
Mel has a solid record of success in the following areas:
- Developing and implementing marketing and communication strategies
- Public relations and media management
- Internal communication and change management
- Writing, editing and producing a wide range of written materials including annual reports, websites, journal articles, newsletters, media releases brochures and booklets
- Event management
When not working, Mel’s other passions are exploring as much of the world as possible, sampling the food and wine on offer, and photographing life’s experiences and memories.
- Follow on Twitter: twitter.com/melkettle
Madeline Egan
eCommunications Manager, Mater Foundation
Madeline Egan is a communications professional specialising in the not for profit industry. She has experience in marketing, media relations, advertising, online communications, partnerships, fundraising and promotions.
Ten years ago Madeline worked in the marketing department of a mining company which inspired her to take her first non-profit role at Queensland Ballet. Five years later Madeline packed up her marketing and communications experience, and diet tutu and joined the publicity team for Brisbane Festival 2006.
Madeline then took the leap from arts to health accepting a position with Mater Foundation. In her three years there Madeline has worked across the Communications team roles in public and media relations, internal communications and publications, and is now settled in a new role as eCommunications Manager.
She is still looking forward to fitting into the diet tutu again one day.
Mater Foundation is a leading philanthropic organisation that funds life changing healthcare and medical research at the Mater.
Donations to the Foundation help purchase life-saving medical equipment, improve patient care and ensure our world-renowned research team continues to find better ways to diagnose, treat and ultimately cure life-threatening diseases. The Mater Foundation has recently completed two successful campaigns for the new Mater Mothers’ Hospital and prostate cancer research. Other successes in 2009 include more than $100,000 raised through the Dry July campaign for cancer services at the Mater Adult Hospital, and supporting a new parenting program for breast cancer sufferers through chicks in pink.
Andrew Demack
Cycling Development Officer, Bicycle Queensland
Andrew Demack wants to live in a Brisbane where people get preference over cars, and where every new subdivision is planned to be walkable and ridable. Andrew claims to be Australia's slowest professional cyclist, although this claim has never been tested. Andrew Demack believes in everyday cycling, every day.
Andrew is the Cycling Development Officer for Bicycle Queensland. BQ is a not-for-profit community organisation which provides useful services to cyclists, runs fantastic events, and seeks to change the world. Their membership is just nudging 10,000.
BQ uses traditional advertising, word of mouth, and social networking, but mostly they try to stay upright as they are swept along as part of the pedalling revolution that is sweeping not just Brisbane, but all of Australia.
- Follow on Twitter: twitter.com/bicycle_qld
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