Working the (Real & Virtual) Room
Event Photography by Clare Smith, Lucid Photography
Post-Event Information
- #Networx search results on Twitter - updates from attendees (mostly live!)
- Networx 'Working the (Real and Virtual) Room' event in the media - write up by Hannah Suarez
Lisa Butler's 'Networking in the 'Real' Room' Presentation slides (PDF, 323 KB)- Clare Lancaster's Twitter Tips for Networx 'Working the (Real and Virtual) Room' event (PDF, 725 KB)
- FollowWatch.com - Follows summaries of who you've gained or lost
- TweetBeep.com - If you love Twitter, you'll love TweetBeep. Keep track of conversations that mention you, your products, your company, anything, with hourly updates. You can even keep track of who's tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com)
- CoTweet.com - Platform that helps companies reach and engage customers using Twitter (multiple accounts and multiple users, monitor keywords and trends and more)
- TweetDeck.com - Personal browser for staying in touch with what's happening and connecting with contacts across Facebook, Twitter and more.
Links to Interesting Reading for 'Working the (Real & Virtual) Room'
- Networking Exposed book by Lisa Butler (Lisa Butler is speaking at event)
- Taking that step beyond just looking up event info on their site… Tips for Event Attendees by Hannah Suarez
- Twitter Guide, by Brisbane marketer Clare Lancaster (Clare is speaking at event)
- How not to use Twitter: HabitatUK as a case study (from www.socialmediatoday.com)
- The Ultimate Social Media Etiquette Handbook (from www.techipedia.com)
- Twitter Guide Book - How To, Tips and Instructions by Mashable (via @sitemost)
- The 6 Spheres of Social Media Marketing on Search Engine People (via @sitemost)
- 'Do You Have Bad Facebook Manners?' by Mashable (via @screamr)
- Everything Twitter Etiquette by Mashable: 'How to Build Your Community' and 'How Not to Build Your Community' (via @screamr)
- Facebook Pages vs Facebook Groups: What's the Difference? (from Mashable)
Event Details
Networking tips for both REAL LIFE and the virtual world!
We all need to network – some of us prefer face-to-face over social media, others prefer linking up virtually. Either way, social media mimics real relationships. Here is your chance to brush up on your skills in both and make some new contacts (both real and virtual!) at the same time!
Come along for Lisa Butler, author of “Networking Exposed” who will help us mix and mingle over a drink, give us some good face-to-face networking etiquette tips, and help you make some real life contacts.
Follow that up with Darryl King from ireckon and Greg Lexiphanic who can make sure your Facebook etiquette and “tweetiquette” is up to scratch.
At this interactive event, you will:
- Make some new contacts (guaranteed!)
- Learn how to overcome the networking heeby jeebies
- Come away with Lisa’s top five tips for effective face to face networking
and
- Learn appropriate Facebook & Twitter etiquette
- Pick up some twitter jargon (eg. @'s and RT's)
- Learn how to humanise your profile, and not just be a 'bot'
- How to use FB & Twitter for business purposes and not put your followers off
Business Card Draw - Door Prizes
- 1 x $150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 2008 for Best Hair-Salon).
- 1 x Day Cruise for 2 people with Sand Tobboganing Tour, valued at over $150, courtesy of Tangalooma Island Resort
- 1 x $100 Fox Hotel Voucher, courtesy of The Fox Hotel
- 1 x 1 night's accommodation at any Central Brisbane Apartment/Hotel, courtesy of Central Apartments & Hotels
- 1 x Double Pass to Interactive Minds: 'Implementing Successful Online Advertising' event on 5 August
We want YOU to tweet about the #Networx event!
Participants are welcome to bring along their personal devices and mobile phones to tweet during the session! Please use the hash-tag #Networx! Follow us on Twitter: http://twitter.com/networxevents
Speakers
Lisa Butler
Director, Paragon Associates and Author, 'Networking Exposed'Most of us interact with people every day but when we begin to identify the process as 'networking' it can have a negative connotation. Organisational Psychologist Lisa Butler' book 'Networking Exposed' to assist people in becoming adept in the strategies and techniques of networking. One of Lisa's objectives in writing her networking guide was to position networking as a positive communication experience and to develop a credible source Australian business people could refer too.
"I hope to take the 'work' out of networking and make the experience long lasting and beneficial to all concerned parties. Genuinely positive relationships are a result of networking done well," says Lisa. She says networking can be a labour of love when people are given the advice, guidance and appropriate tools. As someone who relies on the success of networking for her own business, Lisa says in the early stages she would often avoid networking functions because she felt it was poorly done, and focused on collecting business cards rather than on making quality contact.
Realising she was not alone, Lisa began studying the subject and was determined that networking could be taught as she started teaching herself. "Too often people come to networking functions, hand out business cards and leave with a smile on their face, calling the night an overall networking success," says Lisa.
"Networking is so much more, as it is about strategic one on one communication with those you meet, with emphasis placed on a personal approach and keeping in touch afterwards. Sometimes it is more important what happens after a networking function and how you go about keeping in touch with your contacts. It is important to be strategic and selective about the events and functions you attend and the people you invite to join you at functions."
Lisa's book 'Networking Exposed' is used as a guide by professionals around Australia and is helping networkers fully appreciate the benefits associated with the quality not quantity approach. As one of the two directors of Paragon Associates, one of Australia's most successful communication training consultancies, Lisa provides customised training and coaching, including networking to her professional clientele.
www.paragonassoc.com.au
www.networkingexposed.com.au
Follow on Twitter: http://twitter.com/LBNetworking
Twitter bio: Corporate trainer and speaker specialising in networking skills, author of book 'Networking Exposed' passionate about networking!
Darryl King
Founder & CEO, ireckonDarryl has been involved in the internet for over 15 years, and has seen the major shifts that have occurred in its use over time. The most recent shift and perhaps the most significant has been the surge in the use of Social Media.
A self-confessed Twitter addict, Darryl has been an avid user of Twitter since 2007. He has been excited by the unprecedented growth of Twitter and explores and uses Twitter, along with other Social Media tools within his business. While it’s been beneficial to ireckon in many ways, Darryl understands the boundaries with the use of these platforms, and that the use of them should be a careful, natural extension of a Company’s online communication.
Using Twitter and other Social Networking sites Darryl has formed useful business relationships on many levels, and has even recruited new staff via relationships and conversations that started and were maintained through Twitter.
Follow on Twitter: http://twitter.com/ireckon
Twitter bio: Caffienated, Wired and maybe a little off center. Founder and current janitor of ireckon.com
Clare Lancaster
Director, Dot Marketing & Author of 'Using Twitter for Business'Clare Lancaster has been working online since 2001. She specialises in optimising websites for search engines and visitor conversion to reach business goals and has recently discovered a love of launching her own online businesses.
Clare launched her consultancy Dot Marketing in January ’09 after being employed full time in the Internet industry working in the US and UK markets. Twitter was fundamental to the successful launch of Dot Marketing and the corresponding exposure in 'Dynamic Business Magazine' and 'Virgin Blue Voyeur' magazine.
Clare has written an eBook called 'Using Twitter for Business' to help small business owners and marketing managers get up to speed quickly and start using Twitter effectively. More recently, she has become a regular columnist for online business magazine – 'Nett'.
Links
Business: www.dotmarketing.com.au
Blog: www.clarelancaster.com.au
Twitter Guide: www.twitterguide.com.au
Twitter: http://twitter.com/clarelancaster
Twitter bio: Founder of Dot Marketing. SEO, strategy and all that other good stuff since 2001. Columnist for Nett Magazine.
Greg Lexiphanic
Freelance Social Media Consultant and Organiser, Brisbane TwestivalGreg Lexiphanic is a freelance social media consultant and has worked with a range of organisations on how to make the most out of Internet communications and online engagement. He has worked with organisations of a broad range of sizes and types -- from large government departments, to solo freelancers; from not-for-profits, to commercial retail groups -- advising them on how to take full advantage of the Web as a two-way communications medium.
In February, Greg lead a team of Brisbane Twitter users to conduct the Brisbane Twestival. In just four weeks, they brought together over 200 Twitter users to donate money to charity:water, a global charity that brings clean, safe and sustainable drinking water to the one in six people worldwide who don't have access to it. The night was a huge success with $5000 raised for charity, ranking Brisbane #15 out of 202 cities and #1 in the southern hemisphere. The event included local bands, burlesque and a play reading, as well as a sideshow featuring an art auction, raffles and shop stalls -- all of which was sourced through Twitter.
Greg is currently working with individuals in a handful of QLD government departments on developing strategies towards increasing their online engagement and interaction through social media such as Twitter and Facebook. He is also directing the first social media festival -- Social Matters -- which will take place in October.
Follow on Twitter: http://twitter.com/lexiphanic
Twitter bio: As an Internaut, I'm fascinated by online community development, online gaming, social media and the digital good. #bnetwestival #btub #soma
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