Effective Viral Marketing - Making it Work in Your Marketing Strategy
Event Photography by Clare Smith, Lucid Photography @lifeatlucid.
Event photos on Facebook (tag yourself!)
Event Information
- #Networx search results on Twitter - updates from attendees
- 'Tips on Effective Viral Marketing' presentation by David Steel, Creative Director, Vivo Group (PDF)
- Follow sponsors and attendees on Twitter:
Speakers: @vivogroup @straightedge_ @nathbush @bcmpartnership
Panel Facilitator: @catmatson
Organisers: @NetworxEvents @IcebergEvents @LisaMa_ @jodieparker
Sponsors & supporters: @JWCOCA @reload_media @superfox_ @lifeatlucid @vivogroup @Tangalooma
Attendees: @reloada @furnbagz @artsqueensland @Brandrally @screamr @SimonJRidley @taybiandesign @MCAust @fanbloodytastic @lanipauli @PintxoNewFarm @qldmediagroup @QAGGoMA @buddmc @melanietk @kastrendis @theredtv @bbscomms @amanda_r_3
Missed someone/change request?
Thanking our Sponsors
- Venue: Judith Wright Centre of Contemporary Arts | Events | Other Events | Venue Info | Join Enews | Contact
- Promotional Marketing: Superfox Merchandise | For fresh ideas to go from frumpy to foxy call 07 3899 6933 or email info@superfox.com.au
- Audio Visual: Fairchild Multimedia | For your AV requirements for your next event call 07 3257 2000 or email june@fairchild.com.au
- Photographer: Lucid Photography | For your corporate head shots to corporate functions & weddings call 07 3342 1401 or 0433 957 677 or email clare@lucidphotography.com.au
- Website Design & Digital Agency: Vivo Group | For intelligent & innovative online media call 07 3368 3860 or email info@vivogroup.com.au
- SEO: Reload Media | For SEO & internet marketing strategy call 07 3371 1055 or email info@reloadmedia.com.au
- Gift Sponsor: Edible Blooms | For all corporate gifts and chocolate bouquets, order online or call 1300 768 996
Event Details
What does a virus have to do with marketing?
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. As marketers, we try to encourage our messages to go viral... but often it's the most unlikely things that spread like wildfire.
At this event we'll talk to our industry panel about what makes an effective 'deliberate' viral marketing strategy and how to manage an 'accidental' one. And of course, we'll have a look at what has worked brilliantly... and terribly in some well-known viral marketing campaigns.
|
Let others know you're attending on
|
Who would benefit from attending
- Marketing & communication managers, coordinators and consultants
- Media and communication managers and officers
- Community engagement managers
- Business owners & entrepreneurs
- Digital specialists
- Online managers
Panellists
- Nathan Bush, Interactive Strategist, BCM Partnership
- David Steel, Creative Director, Vivo Group
- Simon Dell, Director, Two Cents
Facilitator: Cat Matson, Business CATalyst, Alito
Networx Brisbane is celebrating 5 years! There's fantastic prizes to be won - no one will miss out!
Event Giveaways... more to come!
- 5 x Day Cruise to Tangalooma Island Resort for 2 people valued at $90. Includes return launch transfers from Brisbane Access to resort facilities including over 40 free activities.
- 1 x 16G USB flashdrive, courtesy of Fairchild Multimedia
- $35 vouchers to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 08-09 for Best Hairdresser).
- 5 x Buy 1 Get 1 Free Lunch Vouchers at The Marque, Brisbane. Great location at the top end of town. Opposite the Treasury Casino and just minutes from Queen Street Mall.
- One night's accommodation in a studio room at Rendezvous Hotel Brisbane on 255 Ann Street, opposite central Station and next to Beautiful Anzac Square Gardens.
- One night’s accommodation for 2 people in a 1 Bedroom Ocean View Suite at Mantra Mooloolaba Beach (Prize Value $240.00).
- 5 x family passes (valued at $60 each) to Music of the Unexpected (1-9 December) at Judith Wright Centre of Contemporary Arts. All attendees will also receive $10 off the when booking a family pass to Music of the Unexpected.
- 5 x Double Passes, courtesy of Palace Cinemas. All attendees will receive a 2-4-1 pass valid at Palace Centro, Fortitude Valley.
- VIP Coffee Club memberships (includes “Buy one Hot Beverage, Get One Free”, 10% discount off all other food and beverage purchases on Monday, Tuesday and Wednesdays and the chance to win great prizes drawn every month) courtesy of The Coffee Club.
- 3 x Classic Brewery Tour Voucher for 2, valued at $44. See the inner workings of the XXXX Brewery as you walk through the iconic heritage listed site.
- 2 x Brewery, Beer and BBQ Voucher for 2 valued at $70. Relax on XXXX Alehouse's balcony and experience the Brewery, Beer and BBQ tour. Incorporating the Classic Tour, you’ll also enjoy a Queenslander barbeque lunch with your beer tasting.
- $50 vouchers from Drift Cafe Jetty Events
- All attendees receive a handmade pair of glass drop earrings, courtesy of She Inspires. Be Inspired Online with SheInspires.com.au – your online women’s magazine with competitions, stories, inspiration and news.
- Curves fitness centres for women - are offering all Networx friends a Free One Week Membership for you and a friend, valued at $100. Download e-voucher.
- Each attendee will receive a Superfox Merchandise notepad & pen in their tote bag, so you won't need to worry if you forget your own!
Remember your business cards!
We want YOU to tweet about the #Networx event!
Participants are welcome to bring along their personal devices and mobile phones to tweet during the session! Please use the hash-tag #Networx! Follow us on Twitter: http://twitter.com/networxevents
No. of tickets remaining: 0
Strictly Limited Seats (max 80).
Speakers
Nathan Bush
Head of Interactive Strategy, BCM PartnershipNathan has many years’ experience working in full service advertising agencies, within media, strategic and digital divisions. Originally from a traditional media planning role, Nathan is now the Head of Interactive Strategy for BCM Partnership where he works across all online elements including web, mobile and social to produce strategically focused and engaging communication. Current clients Nathan works with include Triumph International, Origin Energy, Queensland Government, Sunny Queen Farms, QUT, Heritage Building Society, Donut King, Brumby’s and Michel’s Patisseries.
As Senior Planner with De Pasquale, Nathan was responsible for developing, negotiating and implementing communication plans for clients such as Air Asia X, Lorna Jane, Coffee Club, 1300 Flowers and Children’s Hospital Foundation Australia.
He also worked as a Social Strategist at social media marketing agency, DP Dialogue. This involved researching, creating and implementing an online social media presence for clients such as AMP, Parmalat, Cold Rock Ice Creameries and ABC Learning Centres.
Follow Nathan Bush on Twitter: @nathbush | Follow BCM Partnership on Twitter: @bcmpartnership
David Steel
Creative Director, Vivo GroupDavid has been involved in the design industry since 1996 and has worked with numerous leading multimedia and mobile technology companies. Since this time he has serviced clients such as Sony Ericsson, News Limited, Hutchison Telecoms, ABC, Siemens, Delfin Lend Lease, Port of Brisbane Corporation and many more.
In 2004, David partnered with Chris Osborne to establish Vivo Group - a digital design agency offering innovative services across the internet, mobile and interactive channels. As Creative Director, David oversees the interactive and design output for all projects produced by Vivo Group; whilst also focussing on strategic partnerships and direction for the company.
Follow on Twitter: @vivogroup
Simon Dell
Director, TwoCentsBorn in London and sharing a birth date with Victoria Beckham, Simon spent much of his early career working in the alcohol industry with such global companies as Bass, Interbrew & Coors.
Moving to Brisbane in 2003, Simon began in marketing with Lion Nathan, working on brands including Tooheys Extra Dry and XXXX Gold. Straight Edge was formed in 2007, which itself developed into TwoCents in 2009. Simon has a strong background in consumer behaviour, marketing and brand strategy and social media, the latter which he frequently speaks about in public or runs in-house training sessions for companies of all shape and size.
Follow on Twitter: @StraightEdge_ | TwoCents on Facebook
Facilitator: Cat Matson
Business CATalystCat Matson is a facilitator and presenter who sparks peak business performance. Her professional bio opens with “I’m a connection junkie. Seriously.” Cat loves connecting ideas, people and resources through robust and ‘juicy’ conversations ... which is why we’re so excited to have Cat facilitate the panel discussion at the next Networx event.
Described as a Business CATalyst, a strategy & brand crusader, and a firestarter, Cat works with business owners & leaders to improve business performance. She takes a ‘whole-of-business’ approach, addressing strategy, marketing, sales, HR, financial management and systems to create real, integrated solutions that get clients’ businesses working in harmony towards strategic goals. Cat’s work is all about connecting the people, ideas and resources clients need to succeed; connecting clients business & personal lives for integrated well-being; and connecting all aspects of the business to create and execute a wholistic strategy.
Follow Cat Matson on Facebook | Follow on Twitter: @catmatson
Comments
blog comments powered by Disqus
Sponsors
Venue Sponsor
Promotional Marketing Partner
Audio Visual Partner
Photographer
Gift Sponsor
Website Design & Digital Agency Partner
SEO Partner
