Joining Forces Wednesday, 20 April 2011
Time: 6:00pm - 8:30pm
City Hotel - Kent Street Living Room, Corner of King St & Kent St
- Event Information
The power of brand partnerships is not to be underestimated. When Tourism Australia brokered an agreement with Oprah to film three episodes of her talk show at the Sydney Opera House in December 2010, the whole world paid attention.
Other examples include celebrity brands endorsing consumer products, corporate brands sponsoring charities and even trusted household brands adding value to airline menus and hotel rooms (think Cadburys, Aveda and Apple).
So how do you choose the right brand to partner with? And how do you measure the value that an endorsement can bring? We will look at these topics and more in our April 20 Networx event, Joining Forces.
We will hear from Emma Sturgiss, PR Manager, Destination from Tourism Australia, who will discuss their recent Oprah House campaign and what the ‘Oprah effect’ means for our tourism industry.
Joining Emma will be Libby Hayes, who heads Corporate Partnerships, Licensing and Workplace Giving at the National Breast Cancer Foundation (NBCF). The National Breast Cancer Foundation (NBCF) is the leading community-funded national organisation in Australia supporting and promoting research into the prevention and cure of breast cancer. Libby works with numerous corporate partners, third parties and celebrity ambassadors to support the funding platforms.
We'll also be joined by Jade Harris, Marketing Manager for Dermalogica, who will be talking about FITE, a new philanthropic initiative the brand has developed in partnership with microfinance group Kiva.org. The brand has long been committed to supporting women in business, and its new FITE partnership aims to empower marginalised women worldwide.
- Emma Sturgiss PR Manager, Destination, Tourism Australia
- Tiffany Scott Marketing Manager, Speedo Australasia
- Libby Hayes Corporate Partnerships Development Executive
- Jade Harris Marketing Manager, Dermalogica Australia
Organiser: Double Edge PR Gift sponsor: Handpicked Wines Digital Agency Partner: Vivo Group Digital Marketing Partner: Reload Media
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